In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone. Messaging, the new social darling, is also surging--80% of time on mobile devices is now spent on...
Meta will mark Pride Month with its introduction of an LGBTQ+ Safety Center Hub on Facebook, which will provide users of the social platform with features including details on how to report harmful content, guides to improve account security and tools to prevent bullying and harassment. Pride-themed avatars and stickers debuted Wednesday for use in...
California-based RPA vps and creative directors Yama Rahyar and Bang Pham show that embracing differences while working toward shared beliefs can be a major part of what makes a partnership click. Their advertising origin stories couldn't be more different. For Pham, "It all started with a typeface: Futura Bold Oblique. As an art history undergrad,...
Maybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it's more accurate to call it the Great CMO Shuffle. Back in January, Bruno Cardinali decided to step down as CMO of Popeyes Louisiana Kitchen after three years in the role. Now, Jeff Klein is taking on that post, departing...
While ecommerce giant Amazon has an eye on expanding its cashierless retail experience into travel and entertainment, another retail titan, Dollar General, is turning its attention to self-checkout. In a recent Q1 2022 earnings call, COO Jeff Owen said Dollar General has launched a pilot of self-checkout-only stores and plans to test this concept at...
Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country's biggest retailer to Amazon's massive online shopping business, a new report projects. The study, published by digital commerce service Edge by Ascential, predicts Amazon will surpass Walmart in its share of the overall U.S. retail market in...
When users capture a photo in the BeReal application, there is a slight delay between the time when the user taps the capture button and when the photo is actually taken. If users don't like this delay, they can turn on a "fast camera" setting from within the app's settings menu. Our guide will show...
Pinterest established its first-ever engineering hub in central Europe, opening an office in Poland's capital city of Warsaw. The company said in a blog post that the impetus for setting up shop in Warsaw began with its acquisition of Vochi last December, as the video creation and editing application already had an office in the...
Stagwell's Constellation network is expanding and formalizing its offering, and it has a fresh take on how a holding company can organize to serve its clients. As part of this process it's investing in a leadership expansion, with 72andSunny founder John Boiler pivoting roles and welcoming a new digital leader to the top. Constellation is...
Snap Inc. Wednesday introduced its first category of Dynamic Ads outside of ecommerce, Dynamic Travel Ads, which were developed for airlines, hotels, online travel agencies and tours. "It's been a challenging few years with travel restrictions and stay-at-home orders, but Snapchatters are ready to travel again," the company said in a blog post, adding that...
Nestl? chocolate brand KitKat has begun an artificial intelligence staring contest in which consumers will challenge a digital rival--including a cat, owl and goat--not to blink first. With the return of its "Have a break, have a KitKat" brand positioning, the "Blink Break" contest will aim to provide "a fun distraction" to players, according to...
Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent and people's choice signals or the permission to use data from sites and apps to ad-tech providers. A product of the Project Rearc initiative, the IAB Tech Lab announced...
Sports streaming service DAZN has named Pete Oliver as its global chief marketing officer, joining from British communications giant BT as the business aims to build momentum and deepen its customer relationships. With its headquarters in London, DAZN claims to stream around 1 billion hours of sports each year across more than 200 countries and...
Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase direct-response ads on the Facebook, Instagram, Snapchat, YouTube and...
A project from two agency veterans aimed at bringing more diversity to who participates in virtual worlds is teaming with metaverse platform The Sandbox to bring a new type of Pride celebration to the metaverse. The newly minted People of Crypto Lab announced this week that it is launching a hub within the virtual gaming...
How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand? Putting a marketing agency in charge doesn't hurt. When the Portland Pickles were sold in 2017 after just two years in existence, the headlines generally featured new co-owner and former Seattle Seahawks punter Jon Ryan....
Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season with the assurance of more great moments to come. Created in partnership with Highdive, the...