Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google trust and safety lead Alex Gee. The Oterlu team will join the safety team at Reddit and develop native machine-learning moderation models to and accurately detect harmful content across a range of languages, as well...
As creative directors at Founders, Martin Alfred and Felipe Rostagnol share a love for the advertising industry that goes back to childhood. For Rostagnol, "Since I was a kid, I liked editing video games more than playing them. From that moment on, being able to create something new that breaks the established has always motivated...
There's nothing wrong with admitting the confines of your apartment stopped cutting it. It's been over two years since we entered the pandemic and we've just about exhausted every form of self-entertainment. That hunger deep inside you, that itch you can't seem to scratch--what is that? It's the desire for interactive, connecting entertainment experiences. If...
It's hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday's tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms. The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will...
Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make "swim for all" with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim...
In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees. Being a great communicator, a great marketer, a great advertiser is the whole game...
While dating apps are mostly focused on matching their users with a special someone, one app is focused on a totally different kind of hot action--midterm voting. To shift Gen Z's voting culture, BLK is collaborating with rap artists Trina and Saucy Santana to create yet another audacious anthem in the form of "No Voting,...
By default, Twitter users are allowed to tag other users in the photos they share on the social networking platform. However, users have the option to prevent others from being able to tag them in photos. Our guide will show you how to prevent users from tagging you in photos on Twitter. Note: These screenshots...
Meta is making a slew of new spaces available for advertisers on both the Explore page of Instagram, within Facebook Reels and on creators pages, the company announced at a press event Monday. It's a potential new source of ad revenue for the social networking giant and for the creators who use the platform as...
Pepsi is a sucker for history. The brand is going to the retro well once again for its latest campaign, celebrating the release of its Cola-Soda Shop line of beverages. Pepsi is getting a marketing assist from R&B singer Chl?e for a new spot, with the songstress performing a modernized version of Footloose, the title...
When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn't look too much like an ad. That's where programmatic company Spaceback comes in. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that...
A post appears in your Instagram feed--seemingly an innocent screenshot of a text conversation. "Babe did you put a vodka lemonade in my purse?" one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it's clear that the text conversation is an ad for alcohol...
Closure rates for small and midsized businesses and other challenges related to the pandemic are beginning to stabilize, but they are being replaced by new roadblocks, such as inflation, according to the latest edition of the Global State of Small Business Report. Meta's ongoing series of reports surveys more than 20,000 business leaders across 30...
For most people, being an adult entails doing things you don't want to do. Dishes need cleaning. Lawns need mowing. Floors need sweeping. To help lighten the load of responsibility, Coors Light is offering to do people's laundry throughout the college football season. The beer brand has teamed up with Tide Cleaners, a national laundry...
The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as...
"Inclusive." We've all heard the word, but what does it really mean--and what doesn't it mean? In the latest episode of Let's Talk About Brand, inclusive marketing consultant Michelle Ngome explains the different dimensions "inclusivity" can encompass--race, culture, gender presentation, sexual orientation, disability status, neurodiversity and more--and how brands can thoughtfully broaden their messaging in...