Food and travel video network Tastemade launched its latest channel Thursday, Tastemade Home, available on Amazon Freevee, Sling TV and Tubi. Top line Taking shape as a 24/7 streaming channel, Tastemade Home's content will be geared toward homeowners and renters. This includes four new original series, along with Weekend Refresh, hosted by actress Tia Mowry...
The pandemic and a series of technological advances have fundamentally changed how consumers shop and what they spend their money on. Publishers, eager to capitalize on the rise of digital commerce, have embraced new formats in hopes of benefiting from the shift. On top of expanding their offerings, they're making bold investments to future-proof this...
Meta vice president of corporate development Amin Zoufonoun--who spearheaded then-Facebook's acquisitions of Instagram, WhatsApp and Oculus--is leaving the company after nearly 12 years. Zoufonoun--who joined Facebook in March 2011 after more than eight years as director of corporate development at Google--did not share his future plans. He said in a Facebook post, "Strategic technology deal...
Smart publishers know the value of their brand and how to monetize that across multiple routes, from auctioning off archive content as NFTs to expanding franchises from hit YouTube series to condiments. The Atlantic's Nick Thompson, chief executive officer, and Candace Montgomery, senior vice president, and general manager of the AtlanticLive, sat down for a...
Instagram teamed up with online safety experts on new features to help keep creators and public figures safe on its platform and encourage people to be thoughtful and respectful about how they engage with those creators and public figures. Expanding upon an April 2021 update that enabled people to pre-emptively block any new accounts created...
Instagram is expanding access to the Creator Marketplace it began testing in July, and businesses in the U.S. can register here for the destination for brands and creators to connect and form partnerships. New tools are also being added to Creator Marketplace. Brands now have the ability to message multiple creators simultaneously via a prioritized...
When Naija Comm was created, there was a specific type of representation that typically wasn't emphasized enough. Building a community-based media platform and creative hub that celebrates, connects and empowers Nigerians in various creative disciplines and areas is no easy feat, but it's worthwhile. My team and I learned how multilayered representation can be and...
Amazon podcast hub Wondery is going out-of-home with a campaign aimed at true crime podcast lovers. The Times Square billboard, part of the Exhibit C collection of podcasts, lights up Friday at midnight. Top line The OOH launch follows the launch of a Facebook group centered around 70 true crime podcasts including Death of a...
Wieden+Kennedy is increasing its global remit with Ford after the brand cut back its scope of work for its former global creative partner BBDO. The independent agency will serve as Ford's global partner for creative and brand strategy, Adweek has learned. Ford first brought W+K onto its creative roster in 2018 as an "innovation partner"...
Snap Inc. released four new features Thursday for its $3.99-per-month Snapchat+ subscription option. Custom Story Expiration will enable Snapchat+ subscribers to set the time period when Snaps in their Stories expire, from one hour to one week. Snap Inc. Custom Notification Sounds let users set different tones for different friends so that they can tell...
Cats love to entertain themselves by playing with a ball of wool. In this dramatic spot for French online gaming company Winamax, those cats are in fact mask-wearing people who chase more than a regular ball as it rolls across a Blade Runner-esque city. The campaign, titled "The Ball of Yarn" is from creative agency...
Many people who stammer face ridicule and stigma throughout their lives, causing some to try to hide it. A new campaign from STAMMA (the British Stammering Association) attempts to strip the shame away from the condition and bring it out into the open, by artistically capturing people mid-stammer. Created by agency VMLY&R London, "It's How...
Texting and others forms of digital communication play a vital role in relationships these days, but some teens and young adults don't have the tools to recognize signs of emotional abuse that can happen on these platforms. But One Love Foundation, a nonprofit committed to ending relationship abuse, wants to bring these issues to light....
Australia wants the world to know that it is a place to see its incredible sights and make friends through the release of a global marketing campaign fronted by a toy kangaroo and unicorn who are on an adventure to explore the country. Titled "Come and Say G'day"--the campaign from Tourism Australia is led by...
In order to bring more numbers-led performance-based objectives to how creators work with brands, creator economy company Kyra has launched Kyra Platform. With the app, creators submit content for brands and can get paid per view. The ethos is similar to how performance marketing models pay media companies for clicks and conversions. At launch, the...
It's a golazo for TelevisaUnivision and Liga MX. The Spanish-language media and content company partnered with Mexico's top soccer (or f?tbol, to the rest of the world) league to exclusively bring its commercial rights to the U.S. TelevisaUnivision is giving brands access to Liga MX's enormous fan base through IP-driven media, experiential, retail activations and...
While grocery has little in common with resale--who wants used food, anyway?--two recent retail deals are emblematic of 2022, reflecting both the influence of inflation and how retailers can remain competitive with Amazon and Walmart. Two weeks ago, South Korean internet company Naver announced it would acquire resale platform Poshmark for $1.2 billion. Then last...
A highland cow speeds down a country road on a motorcycle, its fur billowing in the wind. Two puppets made from oat milk cartons engage in a philosophical debate. A spider falls in love with a smartphone. A bull interrupts an idyllic scene by defecating in a field. Watching these off-the-wall ads, a viewer would...
Soaring energy bills, squeezed interest rates, a cost of living crisis and global geopolitical uncertainty are having a significant impact on the money chief marketing officers have at their disposal. According to the U.K's Institute of Practitioners in Advertising (IPA) quarterly Bellwether ad spend report, marketing budgets grew at their slowest rate since 2021 in...
Terms like "net zero" and "carbon neutral" are becoming more commonplace in advertising as companies seek to promote their climate credentials. So much so that a recent pop song adopted 120 "green" slogans as lyrics to prove the point. Unfortunately--as evidenced by the growing number of greenwashing accusations leveled at businesses--brands can't always back up...
Deaths from drug overdoses topped an unprecedented 100,000 annually in the U.S. as of April 2021. With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis. But...
Quick stops at convenience stores often mean buying gas, lottery tickets, beer, cigarettes and snacks, which are consistently among the best-selling items. But a major cannabis player wants to add weed to that shopping list via a newly inked deal with Circle K in Florida. Green Thumb Industries, a Chicago-based multistate operator, plans to open...