Twitter shared its Q3 IDEA Report (inclusion, diversity, equity and accessibility) Tuesday, noting that while progress stalled in some areas of focus, efforts were ramped up elsewhere. Vice president of IDEA James Loduca said in a blog post, "We remain more committed than ever. This quarter was a testament. As progress toward our diversity goals...
One of the thorniest challenges in today's b-to-c ecommerce world is the shopper "cold start" problem. The term "cold start" originates from cars--when it's really cold, an engine has difficulty starting up, but when it warms up, it runs smoothly. Similarly, the best personalization tools excel at guiding consumers to highly relevant product options but...
Google added another first-party data solution for Display & Video 360, Publisher Advertiser Identity Reconciliation, which gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser's and a publisher's site. Advertisers and publishers will be able to activate encrypted first-party information unique to...
As National Hockey League players begin taking to the ice to begin the regular season Tuesday--joining the San Jose Sharks and Nashville Predators, who already faced off in two games in Prague--fans will soon have hashtag-triggered emojis for their respective teams at their disposal on Twitter. The social network said global conversation about the NHL...
When developing marketing plans, it's all too easy to lump different generations of buyers into similar categories, hoping to hit them both effectively with broader messages. Unfortunately, this doesn't work with millennials and Gen Z which, on the surface at least, may seem easy enough to put into the "under 41 years of age" category...
Enthusiasts from every media, TV, film and comic fandom imaginable assembled this past weekend for New York Comic Con (NYCC), which, after two years of Covid-19 restrictions, surged back to life in full force at the Javits Center. Brands also came out in full force, with strong representation from streamers in particular looking to capture...
Developers of third-party applications using Instagram's Sharing to Stories capability must now have access to a registered Facebook app with basic settings configured in order to continue using the feature. Instagram product manager Michael Tuschman said in a blog post that the Facebook App ID associated with the registered Facebook app is now a required...
Chipotle is marking the 22nd year of its "Boorito" Halloween promotion, and its return to its restaurants for the first time since 2019, with a "BooReal" sweepstakes on nascent social media application BeReal. People can enter by posting to BeReal during its two-minute window on Halloween, Oct. 31, and including a picture of themselves in...
Whatever you do, try not to ask Nativo's creative director Jaime Dussan which campaign from his extensive portfolio of work makes him the proudest. "This is a difficult one," he said candidly. "It is like answering what child you love the most." Still, the Miami-based creative indulged Adweek for our Creative Flavor series, made in...
Netflix is on a mission to turn retail pop-ups upside down thanks to its first multi-title, immersive retail activation. Top Line On Oct. 13, the streamer is launching a unique shoppable experience, Netflix at The Grove, giving fans of all ages the chance to get limited edition merch while becoming immersed in everything from the...
The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show. The episode aired the evening of May 3. With Ed McMahon and fashion...
You know those parties or events that leave you speechless because of how epic they were? Now you can finally hear how those large-scale extravaganzas come to be and what it takes to bring them together. Co-founders Joe Silberzweig and Adam Richman aren't new to the events space. They got their start while they were...
What does business success imply? Money? Talent? Expertise? Probably all of them. But there is more to it. And today's guest will share his secret sauce for leveraging opportunities to grow your business. In the latest episode of The Speed of Culture podcast, Michael Kassan, chairman and CEO of MediaLink, joins Suzy Founder and CEO...
Tuesday is National Coming Out Day, and Instagram is keeping the celebration going with a National Coming Out Day chat theme that users can activate in conversations. This chat theme adds a colorful, artistic background to conversations. Our guide will show you how to use the National Coming Out Day chat theme in the Instagram...
MassMutual laced up its skates for a new National Hockey League spot developed by creative agency of record Grey New York and starring Victor Hedman and Steven Stamkos of the Tampa Bay Lightning. The new spot, "Baby Skates," is part of the insurance company's "Uncomfortable Truths" campaign. "Baby Skates" features Stamkos pressuring Hedman to start...
Guitar brand Fender is relying on its rich brand history to reach younger consumers amid a rise in people picking up the guitar during the Covid-19 pandemic. A study by YouGov last year revealed that 7% of the U.S. population ages 13-64--about 16 million people--started learning to play the guitar between May 2019 and June...
Trick or treat: Snap Inc. extended its augmented reality try on technology to Halloween costumes. Research by Snapchat's parent company found that 80% of Snapchatters plan to use the application during Halloween, while 64% said they will purchase something new for the holiday and 56% turn to friends for inspiration when planning Halloween celebrations. Snap...
Italian video game publisher 505 Games, which produces titles such as Control, Ghostrunner, Death Stranding and Dead By Daylight, has hired Havas Entertainment as its global media agency in a deal that will increase its billings 12-fold. The Milan-based games company, a subsidiary of the entertainment company Digital Bros, publishes and distributes digital premium and...
From the rise of quiet quitting in the workplace to the decline of the "girl boss" movement, reports suggest that a younger generation is rejecting hustle culture. Food delivery app Uber Eats jumps on this trend with a new campaign that celebrates "the art of doing less." A series of ads, created by agency Mother...
They say that opposites attract. Never has that been truer than in the latest campaign from Volvo, which tells a love story that defies expectations. In this case, it isn't people who fall in love--but trucks. Created by Swedish agency Forsman & Bodenfors, Volvo Trucks' ad follows the unlikely union between two types of vehicles...
Charitable organization Oxfam is aiming to position itself as a fashion destination, as it celebrates 75 years of second-hand retail with a film that communicates the potential outfits that could be purchased through its stores and ecommerce platform. The 30-second spot from Dentsu Creative sees a girl trying on a number of outfits she discovers...
Glanbia Performance Nutrition (GPN), the parent company behind well-known weight loss and supplement products including SlimFast, Optimum Nutrition and Think!, has named Horizon Media, the largest independent agency in the U.S., its media agency of record. The review kicked off in March under ID Comms' management and culminated when Horizon was awarded the business on...
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its...
It's not citizens band radio: It's YouTube. The Google-owned video platform introduced handles Monday as an easier way for people to find and interact with each other than simply using channel names. Every YouTube channel will have a unique handle, which will appear on channel pages and YouTube Shorts. YouTube explained in a blog post...
Mick McConnell's marketing career began with a stack of rejection letters from some of the top architectural firms in New York. The now-North America CEO of agency Superunion had the misfortune of graduating from architecture school into an early 1990s recession and found that few firms were hiring. So he was willing to do the...