Volkswagen (VW) Group finds itself in a competitive market in the automotive after-sales sector which includes servicing and parts. It's a lucrative part of the business, so it decided to poach from competing garages using some inspiration from Greek mythology. The company worked with its creative agency DDB Paris to take a new, more subtle...
Does "brand purpose"--the notion of marketers expressing clear support for values like diversity, equity and inclusion as a way of demonstrating what a marketer stands for--still hold sway over consumers? In this moment of economic anxiety, aren't price and performance the only things a brand needs to nail down? It might come as a surprise...
On this week's episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by DraftKings chief marketing officer Stephanie Sherman. Sherman joined the sports betting company in 2013 as one of its first 15 employees. She rose through the ranks, becoming CMO in January 2022, just in time for Super Bowl...
There was a time not long ago when Christmas d?cor before Halloween--or even Thanksgiving--made many consumers balk. But following the upheaval of the last two years, it's fair to say shoppers are increasingly comfortable seeing Santa and the Mensch on a Bench alongside pumpkins. Retailers, of course, are more than happy to oblige. Take Amazon,...
After stunning the streaming landscape in April with the announcement that Netflix is adding ads, the media giant has finally revealed the details about its upcoming ad-supported tier. Basic with Ads will launch Nov. 3 in the U.S. and be available in a dozen countries, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico,...
Sridhar Ramaswamy has launched a search engine for the blockchain, separate from the ad-free search engine Neeva, to offer clean data to large crypto firms. The search software nxyz officially went live Wednesday, according to CNBC. Top line Built on the same principles as Neeva, a team of engineers created nxyz, which collects real-time data...
Almost from the day that Robert, Edward and James Johnson began making first aid kits for work gangs laying railroad track in the late 1800s, Johnson & Johnson has been virtually synonymous with personal care products. Over the ensuing decades, J&J has also grown into the country's largest pharmaceutical company and is today among the...
Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, accountability and true partnership on both the client side and agency side. That said, there are times when the agency-client relationship is like trying to force a square peg into a round hole--it simply isn't...
The battle over body wash is getting messier, and it continues to be fun to watch. For its latest installment of the popular "Men Have Skin Too" campaign, Old Spice and Wieden+Kennedy Portland tapped actor, producer, philanthropist and entrepreneur La La Anthony as the latest foil to Deon Cole's embattled husband who can't keep his...
Twitter allows users with professional accounts to add a Link Spotlight to their profiles on the social networking platform. Professionals can use this feature to encourage visitors to their profile to visit a specific website, book an appointment and more. Our guide will show you how to add a Link Spotlight to your profile in...
Snap Inc. is marking World Restart a Heart Day Oct. 16 by teaming up with social technology company GoSpooky and The International Federation of the Red Cross and Red Crescent Societies on a new augmented reality lens to raise awareness and teach Snapchatters cardiopulmonary resuscitation. The educational AR experience lets users learn about CPR and...
Marvel Studios' Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand's most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew. One especially resonant detail lies in how Wakanda--and,...
Halloween Ends ... or does it? Universal Pictures backed the final installment of its 40-years-and-running Halloween franchise by teaming up with Meta's Creative Shop, Instagram and Messenger on a chat experience that lets people create their own custom Halloween Reels. Halloween franchise icon Jamie Lee Curtis will then choose one winner of the Reels challenge,...
In a time where content remains king, the sheer volume of programming across linear, streaming and social platforms continues to overwhelm viewers. While there's no shortage of content at NBCUniversal and its eight content platforms, what the brand can do, according to Susan Rovner, chairman of entertainment content at NBCUniversal Television and Streaming, is find...
In this week's episode of Brave Commerce, author Rishad Tobaccowala joins hosts Rachel Tipograph and Sarah Hofstetter to discuss navigating remote work environments. Rishad opens by explaining the value of working from home and how the Covid-19 pandemic forced companies to utilize technologies they had at their disposal to make remote work fully functional. He...
As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, "how do you do fellow kids?" Only to...
The U.S. Navy has been using its "Forged by the Sea" campaign since in 2017 to pitch Gen Zers on the benefits of service. With recruitment down due to Covid-19 and a strong job market, the latest effort from agency-of-record VMLY&R aims to change the minds of 17-to-24-year-olds who never thought they'd enlist. Launching on...
The bodega has transcended the bounds of language barriers and cultural differences to become an inherent and essential part of New York neighborhoods. After all, there are few places where you can get shampoo, headphones and a bacon, egg and cheese sandwich all at the same place. As a way to celebrate and give back...
TikTok is letting brands only pay if people actually watch their ads. The buzzy platform is launching Focused View Thursday, where brands only pay for ads when users voluntarily watch them for at least six seconds or interact with the ad during its first six seconds--whichever occurs first. The announcement is part of a slew...
The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue across the Newsweek portfolio, including advertising, partnerships,...
The identities that make up a community, like Latinx, are nuanced. But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to. Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize,...
Kevin O'Brien Allen, now just shy of his 40th birthday, is serving a life sentence for selling $20 worth of cannabis to a police informant. His 2014 conviction, for which he's currently held in the Louisiana State Penitentiary at Angola, has become a cause c?l?bre for criminal justice reform advocates. Allen's case and the measure...
Arguably Britain's greatest athlete, Andy Murray achieved what generations of tennis players before him couldn't: win three singles Grand Slam tournaments, Wimbledon in 2013 and 2016 and the U.S. Open in 2012, and two Olympic Gold Medals in 2012 and 2016. The 35-year-old Scot has been knighted for his services to tennis and charity in...
Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing touches on ad-supported services. Their AVOD (ad-supported video-on-demand) rivals are also hopping on board and debuting increasingly innovative and interactive formats. The goal for all platforms, no matter their strategy, is to attract and retain...
As we gear up for the holiday season, there's no denying we are entering Hallmark's primetime. With its widely known Countdown to Christmas programming, the channel will bring the holiday spirit to homes across the country with feel-good, inclusive storytelling. During a time when audiences are overwhelmed with no shortage of channels, platforms and services...