This week's edition of Marketing Morsels is stuffed with delightful samplings from Shopify and Maximum Effort, Burger King, KFC, Archer Roose and many more. Enjoy the assortment! Morsel #1: Elwood Edwards of AOL fame returns for Shopify Elwood Edwards, best known to audiences of a certain age as the voice of AOL's voice alerts ("You've...
It's not Jason Momoa, Dwayne Johnson, Gal Gadot or John Cena starring in these heart-pumping action flicks--it's an avocado, a lime and an English cucumber. If that sounds like the set-up to a joke, it is, sort of. In a series of movie trailer-style spots, fruits and veggies get title billing, where they're placed in...
As he approaches nearly 20 years with FX, John Landgraf continues to break new ground. In his time as head of the network, FX has evolved from a basic cable channel that aired a handful of live shows and classic TV returns, into a global programming brand with a premium cable networks, a streaming service...
Advertising Video on Demand, or AVOD, is expanding as major streaming services like Netflix and Disney+ get ready to roll out ad-supported options. But in the ad-supported streaming space, Free Ad-Supported Streaming TV (FAST) is where it's at -- according to viewers and advertisers alike. Top players in the FAST world, including Samsung's Karl Meyer,...
It's Disability Employment Awareness Month (DEAM). So why, in a nationally aired news piece, are we still questioning disability, employment and personhood and therefore placing an ableist lens on accommodations? Disability is part of the human experience. The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance...
In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to "greige"--a portmanteau Argos believes is stifling creativity. That's why the retailer has partnered with Ogilvy UK for a campaign that...
Completing a product is only half the battle; monetizing, marketing and distributing are all things that entrepreneurs, creatives and SBOs alike must be well-versed in to find an audience. This applies to anyone in today's world, but few artists have captured that sustained multidisciplinary spirit over the last few decades than Bj?rk. In celebration of...
Conan O'Brien spent nearly three decades reinventing and redefining late-night TV. As he prepares to make the leap from linear to streaming, he's also thriving on a completely new platform: podcasting. His hit podcast Conan O'Brien Needs A Friend, which was named Best Comedy at this year's Adweek Podcast Awards, has grown into an empire...
For some ad professionals, the point of entry into creative advertising can be rather general. For Ogilvy Bolivia CEO and chief creative officer Henry Medina, it was actually a very specific ad. A TV commercial of sausages "that almost makes me eat the television," he shared with Adweek for Creative Flavor, a series created in...
To celebrate Halloween, Instagram released a "Spooky Vibes" chat theme that adds Halloween-themed icons, such as ghosts and pumpkins, to a conversation's background. Our guide will show you how to use the Spooky Vibes chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Open the...
Halloween is coming soon, and Messenger is celebrating the season with the release of a "Spooky Vibes" chat theme. This theme adds ghosts, pumpkins and other Halloween-themed icons to a conversation's background. When the Spooky Vibes chat theme is activated, the chat's emoji will automatically be updated to the ghost emoji. Our guide will show...
The age verification options Instagram began testing in the U.S. in June were extended to more countries this week, including Brazil and India, with plans to add the European Union and the U.K. before the end of the year. Beginning in late June, when a user in the U.S. attempts to edit their date of...
Getting people's attention is harder than ever. Whether it's a billboard, social media post or TV commercial, advertisers and marketers have to make sure a brand's messaging resonates. That's easier said than done if you don't know where to start. Pink Teddy is a Detroit-based digital development agency that values people's trust and attention. The...
Fans of Liverpool F.C. can now outfit their Meta Avatars on Facebook and Instagram with the club's home and away kits, as well as fashion wear looks, via a merchandise collection that was added to the Meta Avatars Store. The virtual merchandise is available in Canada, Italy, Mexico, Spain, Thailand, the U.K. and the U.S.,...
The growing interest in the development of virtual environments, described by some as "the metaverse," has reached a new audience sector--students--with the creation of "the Metakot" or "the Metadorm" for one of Belgium's largest telecoms providers, Telenet. Created by TBWA\Belgium and VR specialists Cybernetic Walrus, this is a student house transported into a virtual experience...
Wasn't this supposed to be the start of the second Roaring Twenties? CMOs have gotten no respite as various crises have accumulated over the past two years. Hope for a light at the end of the pandemic tunnel faded when supply chain troubles persisted. This year, inflation and the worsening economic outlook have placed 2023...
David Puckett, a drummer in the metalcore band We Came As Romans, found it nearly impossible to connect with the band's fans in the way he wanted. When the band went on tour in 2007, it did what bands typically do--rely on third-party merchandising and ticket vendors to manage sales. But those partners held onto...
Editor's note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR's potential outside the realm of commerce, specially for entertainment experiences. When it comes to the latest trends, it's no secret that younger generations are often ahead of the game--and...
Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball has cracked a new one: cannabis products. MLB scored an alliance with CBD maker Charlotte's Web this week. The deal marks first partnership between one of the Big Four pro sports leagues and a cannabis...