When 2019 Beacon Award winner Eva Longoria launches a new venture, it's usually serious business. And yet, when the actor, producer, director, cookbook author, activist, philanthropist and entrepreneur debuted her new cookware line, she chose a moniker evocative of the joy she hopes it will bring through the meals it helps create. Risa, which is...
Meta rolled out new ways for Facebook users to customize how they experience Feed. Users can now select "Show more" or "Show less" on Feed post from communities and people they are connected to and those recommended by Facebook. Show more will boost the ranking score for that post and posts similar to it, meaning...
An unflinching investigation into the National Women's Soccer League described it as "a league in which abuse and misconduct--verbal and emotional abuse and sexual misconduct--had become systemic, spanning multiple teams, coaches and victims." If your company paid to sponsor that league, how do you respond? Though a number of brands answered that question to Adweek...
Twitter allows users to add text image descriptions to the photos they share on the social networking platform. These alt text descriptions may be useful for users who use screen readers and others. Our guide will show you how to add alt text to an image while using Twitter's website. Step 1: Once you've added...
Mary Jones, the cannabis-spiked sibling of Jones Soda that debuted in June, will soon have its own publication, dropping at dispensaries across California next month. The print project, cleverly named Mary Zine, profiles budtenders--also known as weed retail employees--who are skilled at photography, music and other creative pursuits. The pages also contain do-it-yourself activities and...
Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, MrBeast, and National Basketball Association All-Star Luka Don?i? of the Dallas Mavericks. MrBeast will work with Nerf on a social content campaign, as well as a Nerf blaster collaboration. Hasbro And Don?i? will take part in an "action-packed"...
You're 18 and graduating from high school. Your family, friends, teachers ask the age-old question: "what do you want to be when you grow up?" Fast forward: you're 22, just landed your first, real "adult" job, and it's in some marketing-adjacent field. Suddenly, you're 30 and have crushed it at said job and now have...
Adweek is proud to present the latest edition to Adweek Podcast Network! On the Mic with Ad Results Media explores the business of creator-based media across podcasts, video and emerging audio. Hosts Lindsay Smith and Nate Spell dive deep into creative ideation, execution industry news and happenings. They also welcome conversations exploring the latest trends,...
Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers. Top line The goal here was to make the interface "super quick," according to Triton Digital chief product officer Benjamin Masse. Triton found in an internal focus...
Whether it's in sports or in video games, elite players go where they can be a playmaker and game-changer. After nearly two decades at Nike uplifting underserved athletes and customers, Jordan Women's vice president and general manager Andrea Perez sees a similarly challenging playing field in gaming. This month, Perez joins Sony Interactive Entertainment (SIE)...
Last year, for the first time in nearly 15 years, The Economist Group broke from its longtime branding strategy and tapped the creative transformation agency Wolff Olins to overhaul its visual identity, a decision that aligned the legacy publisher with a larger trend transforming the industry. Indeed, The Economist Group is not the only media...
Myles Worthington never dreamed of starting a business. Raised by a single mother who had the same job for 35 years, the marketing executive felt he was never conditioned to be a business owner or entrepreneur. That all changed late last year. While he was at Netflix as head of global audiences, brand and editorial...
DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. A 20-member team of data scientists, product experts and marketing analysts will power the Attention Lab, which will focus on providing advertisers with attention-based insights and recommendations on campaign performance. It's powered...
Clipping coupons and scouring the internet for discount codes was once the pastime of a savvy few. Now, in a tough economic climate, brands are delivering those deals direct to customers' smartphones. Among them is Burger King, which started offering U.K. patrons savings and freebies via its flagship app in July 2022. Through the "Your...
In a bulletin that newsletter publishers knew was coming, Meta is officially shuttering its Bulletin off-platform newsletter offering, which debuted last June. The platform will shutter for good in early 2023, and Bulletin writers can continue earning subscription revenue up to that point. They will also be able to retain their subscribers' email addresses, giving...
Reddit is testing the addition of live chat to Redditors' chat tabs, making that tab the single destination for all of a user's chats on the platform. Users in the test group will see three options to filter the view in their chat tab: live chats, messages (including one-on-one and group chats) and all chats....
The Delaware Chancery Court might want to mark that Oct. 17 trial date for Twitter's lawsuit against potential acquirer Elon Musk in pencil and not pen, as Musk reinstated his original bid of $54.20 per share for the company. People familiar with the matter told Jef Feeley, Ed Hammond and Kurt Wagner of Bloomberg that...