When Hurricane Sandy made landfall 10 years ago, New Yorkers had no idea the powerful storm would wash away more than errant street debris. The historic, punishing storm swept away a swath of lower Manhattan's financial district. One major casualty was the local shopping mall Pier 17, which for years was a hotspot for dining...
Halloween isn't the only thing that has people frightened these days, especially as midterm elections draw nearer. For many people who ovulate, their loved ones and the medical professionals who assist them with abortions and emergency reproductive care, this year's midterms hold an exceedingly heavier weight after a brutal summer of anti-abortion laws that were...
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and director of audience engagement Jess Zafarris are joined by Katie Donnel, senior marketer at Uber Eats, and Simon Armour, creative director at Kamp Grizzly to discuss Uber Eats' Halloween horror film starring Keke Palmer, how the film came...
The United Talent Agency (UTA), which represents stars from across the worlds of music, gaming and comedy, has expanded its brand entertainment service into EMEA with the hiring of Fremantle's Sam Glynne. As head of EMEA, Glynne will join the company's Entertainment & Culture Marketing (E&CM) group and will hold a remit on building the...
World Wrestling Entertainment is spinning the Wheel of Fortune. WWE Superstar Xavier Woods will appear on Celebrity Wheel of Fortune Monday night. The sports entertainment organization and the game show are also collaborating on a casting call for WWE fans, for a full week of episodes that will shoot in February and air in late...
In this week's episode of To Dine For, host Kate Sullivan is joined by Gavin Hattersley, CEO of Molson Coors, the second largest brewery in the United States. Hattersley previously served as Global Chief Financial Officer for Molson Coors, and served as a member of the MillerCoors Board of Directors. Sullivan and Hattersley dined at...
Before there was even marketing, there was word of mouth. In the latest episode of Let's Talk About Brand, Saul Colt, founder and creative director at The Idea Integration Company explains how to get people talking, why it matters, how it differs from traditional "influencer marketing" and how to measure your results. Let's Talk About...
As users browse the Twitter mobile application, they may come across videos that will automatically begin playing. Users have the option to stop videos from automatically playing, if they'd prefer. Our guide will show you how to stop videos from automatically playing in the Twitter mobile app. Note: These screenshots were captured in the Twitter...
Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in North America, with full mapping to the Global Alliance for Responsible Media framework. Advertisers on YouTube will gain access to Zefr's measurement functionality via the Google Ads Data Hub, giving them additional transparency into their...
It took mainstream media a long time to really begin tapping into the global interest in female athletes. While we still have a long way to go before we see these sports stars receive truly equitable treatment alongside their male counterparts, brands and networks are awakening to the desire of fans to see and support...
Bayern Munich player Alphonso Davies is one of soccer's rising stars, who is set to play in his first World Cup for the Canadian men's national team later this year. But some fans may not realize that before achieving glory on the soccer field, Davies's journey began in a refugee camp. "Anyone can become a...
Social logins, the options people have to log in to a website with credentials from their social platforms like Facebook or Google, are increasingly falling out of favor among publishers amid increasing privacy regulation and media companies' desire to own their relationship with audiences, four sources told Adweek. When social logins started popping up on...
Experiential marketing has often been underrated in terms of allyship and action for the LGBTQ+ community--and of late, it has been taking up less headspace than sexy mass media brand plays amid surges and lockdowns. But as experiential rises again, consider what it now means to be on the ground with the LGBTQ+ community. It...
Picture this: You're an eager trick-or-treater on Halloween night, standing before a generous neighbor and awaiting your well-earned sweet treat. You present your pumpkin-shaped bucket, hoping for some top-tier chocolate. Instead, the neighbor hands you tiny cardboard box that triggers a wail of sheer terror. So, what's in the box? Sun-Maid's vp of marketing, Fernando...
For Halloween, Adweek staffers decided to put together a goodie bag of treats for our readers. Here are our favorite Halloween ads over the years, from humor to horror, including some iconic spots from brands like Mars, Ikea and Geico. Take a look and see if your favorite ad made the cut (get it?) Editor:...
Things are getting Weird at Roku--and T-Mobile is on board. Roku's biggest original is just a few days away from premiering. Weird: The Al Yankovic Story, starring Daniel Radcliffe, debuts on The Roku Channel on Nov. 4, and Roku and T-Mobile partnered in the connected TV company's first 360 activation. The activation is both on-...
?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work. Kaiser was deputy chief executive until stepping up in the summer to become acting chief executive following...