In the course of my nearly decade-long experience of building a company, I've had hundreds of investor meetings. Fundraising has never really been my strong suit. In fact, I had over a hundred meetings to raise our Series seed, and it took me a record 14 months to close our Series A, which is a...
Los Angeles Chargers linebacker Khalil Mack is rocking a new look ahead of Monday Night Football's matchup against the Denver Broncos. Warner Bros. partnered with Disney to create a 60-second spot featuring Mack to promote the upcoming DC film Black Adam, which stars Dwayne "The Rock" Johnson as the titular character. ESPN Creative Studio put...
Oracle Advertising will provide brands on Nextdoor with more controls and greater transparency with the aim of helping them maximize their presence on the platform under terms of a strategic collaboration revealed Monday. The partnership is anchored by measurement and marketing analytics suite Oracle Moat and its attention, frequency, reach and verification services to help...
WhatsApp expanded upon the "Doubt Delivered" consumer marketing campaign it kicked off in January to warn people about the dangers of unencrypted texts with "A New Era of Privacy," a new campaign that debuted in the U.S. Monday. Head of WhatsApp Will Cathcart said in a tweet, "We're expanding the marketing campaign we started back...
It's exciting to see lots of "likes" on our posts, and disheartening to see lower engagement--but which numbers actually matter, and why? In the latest episode of Let's Talk About Brand, data scientist Katie Robbert of Trust Insights discusses the importance of which metrics do and don't matter as you build your personal brands. And...
Comics and advertising have gone hand-in-hand since the medium's early days, with classic ads selling everything from sea monkeys to Hostess products. Still, rarely have comics been utilized to tell tales from the ad industry. At least not until the team behind "Sarah and Agatha: A Creative Saga" got into the game. Art director Agatha...
A controversial public figure acquired a controversial social platform Monday, as Parler parent Parlement Technologies revealed that it agreed to sell the application to Ye, formerly known as Kanye West. The company called Ye the richest Black man in history due to his music and apparel ventures and credited him with "taking a bold stance"...
Adweek gets a heap of tester products from brands every month, so we put an assortment of flavor mashups to the test in the latest masterpiece from our video team. The blindfolded victims--er, volunteers--tried to correctly guess what exactly they were tasting. Watch the video below to find out what they thought of Ritz x...
In the latest episode of Home / Work, host Antonio Lucio sits down with Lisa Sherman, president and CEO of the Ad Council, and her wife Julie Lichtstein, a therapist specializing in adolescents and young adults. During the conversation, they discuss playing to their strengths when it comes to household responsibilities, raising a daughter about...
YouTube detailed several advertising updates Monday related to shopping, audio and streaming. Product feeds, which were already available for ads on the main site and in YouTube Shorts, were extended to Discovery ads, and they will soon include local offers, which will enable brands to provide real-time availability for products in their Google Merchant Center...
Fandom is a powerful thing, and NBCUniversal's BravoCon showed how fans and brands can join in on it together. The convention for all things Bravo started in 2019, bringing some of the network's most beloved celebs from franchises like The Real Housewives face-to-face with fans. Though Covid-19 led to the cancellation of the 2020 and...
For anyone who felt triggered by the Women's Charity sketch that recently aired on Saturday Night Live, the good folks at Hanes want you to know they've got you covered. Literally. Just in time for "stolen hoodie season," the brand has launched the Hanes Hoodie Hotline to help the thousands of alleged victims navigate the...
Discord revealed a series of updates that are coming to the messaging platform. Beginning Tuesday, a new App Directory will be available within the Discord application that will allow server administrators to browse Discord apps and quickly add them to the servers they manage. Once an app has been added to a server, the server's...
Twitter allows users to manage the kinds of push notifications they receive from the social networking application. For instance, users can turn certain notification types off if they're not interested in receiving these notifications. Our guide will show you how to manage your push notifications settings in the Twitter mobile app. Note: These screenshots were...
Snowflake wants to be in the clean room where it happens. The data cloud company has invested in the advanced advertising platform OpenAP, becoming the first non-television publisher to join the ownership group. The investment expands upon the two groups' existing partnership, aiming to accelerate the development of the OpenAP Data Hub, a cross-platform and...
Pinterest is expanding the capabilities of its Pinterest Trends Tool and globally rolling out a new API (application-programming interface) for Conversions. The Pinterest Trends Tool, which debuted in December 2019, was developed to help advertisers worldwide gain deeper insights into the planning behavior of Pinners and use that information in planning their campaigns. New features--with...
The holiday season comes with no shortage of dinner table favorites, but few are as beloved as the classic canned cranberry sauce. In its latest holiday-ready work, Ocean Spray Cranberries aims to illustrate that it's not just a favorite side but a party starter. Ocean Spray has launched the "Power Your Holidays" campaign for this...
In this week's episode of To Dine For, host Kate Sullivan is joined by Naomi Shah, the founder and CEO of Meet Cute, a modern media company that produces original scripted romcoms in podcast form. Meet Cute is already redefining the romcom category by creating more than 300 bite-sized doses of feel-good content that prioritizes...
When a brand chooses to implement key creative insights in its advertising--like, for instance, the inherent impact of warm colors or uplifting music--that isn't exactly news. But it's always entertaining to see how a creative team takes those same insights to produce something a little offbeat. Take, for instance, recent work by BBDO Bangkok for...
The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a special acquisition company, is on pace...
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. Adweek is dedicating a series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small...
Marketers are ensuring the ghosts of Christmas past don't return to haunt them this holiday season as they are expected to continue their push for wider representation within their ad campaigns. In 2016, a protest campaign dubbed "#ChristmasSoWhite" took aim at the British advertising industry for consistently featuring predominantly white, straight, middle-class families in their...