Taylor Swift's latest album, Midnights, released Friday, and to celebrate, Instagram added a "Taylor Swift" chat theme inspired by the album. Our guide will show you how to use the Taylor Swift chat theme in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Open the conversation you...
This week's edition of Marketing Morsels is stuffed with delightful and spooky samplings from American Horror Story, Heinz, the Humane Society and many more. Enjoy the assortment! Morsel #1: American Horror Story opens a BDSM-themed pop-up FX FX's American Horror Story franchise is set to launch a new series, AHS: NYC, and to accompany the...
The media landscape is at an inflection point, but it's also ripe for innovation. In 2022, global audiences share more consumer frustrations than ever. So do brands, clients and partners. All are looking for new opportunities and fundamental change. Enter a new wave of media organizations looking to create solutions to some of our industry's...
Several legal cases were pending when a class-action lawsuit led by the Washington State Attorney General Bob Ferguson was filed against the multilevel marketing company, LulaRoe. This particular lawsuit alleged that the founders of LulaRoe made false and deceptive representations regarding their business, inspiring thousands of optimistic entrepreneurs to invest their money into the lucrative...
To mark the release of Taylor Swift's latest album, Midnights, Messenger released a "Taylor Swift" chat theme users can activate in conversations. This theme adds lavender message bubbles to a conversation. When this chat theme is activated in a conversation, the conversation's emoji will automatically be updated to the mantelpiece clock emoji. Our guide will...
As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers' expectations, motivations and perceptions of value. BuzzFeed's chief revenue officer,...
There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services. However, most...
The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta's platforms now has the Performance 5. Meta introduced its Performance 5 framework for SMBs advertising on its platform, a set of five new data-proven tactics to improve performance, as well as a hub with detailed information...
On Oct. 6, nearly three years since their last American show, South Korean pop outfit NCT 127 played for a sold-out crowd of 12,000 fans at Los Angeles' Crypto.com Arena for the U.S. leg of their second world tour, Neo City - The Link. The performance was timed to the recent release of 2 Baddies,...
Featuring a conspiracy theorist, a computer hacker and a roleplay gaming geek, digital marketplace Skyscanner aims to position itself as "the Ultimate Travel Hack" in its latest campaign that aims to help travelers save money when booking. The global campaign created by Skyscanner's in-house creative team and Little Big Engine features several characters and the...
The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic changed the consumer buying journey forever, and what...
The digital experiences being described collectively as "the Metaverse" has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80 billion by 2030. With Meta joining forces with Microsoft around the...
For the first time since Snap Inc. went public in 2017, it posted quarterly year-over-year revenue growth in the single digits, as its third-quarter-2022 total of $1.13 billion was up just 6% versus the third quarter of 2021. The company said in its letter to investors Thursday, "Our business continued to face significant headwinds in...
On today's episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by Big East Commissioner Val Ackerman. Ackerman has been at the helm of the conference since 2013 and oversaw its relaunch. As one of the first female beneficiaries of an athletic scholarship thanks to Title IX, she played basketball...
A couple of foragers in the forest--an old timer and a young hiker--stumble on an exotic 3-foot-tall mushroom hidden among the flora. Spotting it at precisely the same moment, the men converge on the toadstool, each intent on plucking it for himself. Is it magic? Maybe. It's certainly a ginormous specimen of the matsutake variety....