Nick Bodkins imagines a day in the not-too-distant future when his booze-free bottle shop called Boisson could have store-within-a-store concepts nestled into upscale supermarkets around the country. The curated retailer already has five dedicated locations on its home turf in New York, all opened in 2021, with two more Los Angeles stores joining the West...
Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way. Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. But I...
Being yourself shouldn't feel like work--but when you're trying to build a personal brand, it sure can feel like it! In the latest episode of Let's Talk About Brand, Fab Giovanetti of Alt Marketing School discusses how to focus your time and energy on what really matters, so you have some left over to actually...
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Erin Schmidt, chief product placement officer at BEN, an entertainment AI company that specializes in product placement. From strategic KFC mentions in Stranger Things to the critical role of a prop...
YouTube began rolling out a refreshed look Monday, saying it will gradually be extended to all users over the next few weeks. User experience director Nate Koechley explained in a blog post, "YouTube just celebrated its 17th birthday earlier this year, and we wondered if it was time to give it a small makeover. So,...
TikTok allows users to sync their Facebook friends with the TikTok mobile application in order to easily find their Facebook friends who also use the video-sharing platform. In order to use this feature, you'll need to connect your Facebook account to your TikTok account and give TikTok permission to access your Facebook friends list. Our...
While news consumption on other social platforms has either declined or flattened, more adults in the U.S. have been turning to TikTok for news, according to a new study from Pew Research Center. The think tank found that the share of U.S. adults who say they regularly get news from TikTok shot up to 10%...
TikTok allows users to sync their device's contacts list with the TikTok mobile application, which will allow them to find any of their contacts who also use the video-sharing platform. Our guide will show you how to sync your device/phone contacts with the TikTok app. Note: These screenshots were captured in the TikTok app on...
Adidas has remained silent following mounting pressure to cut ties with Kanye West (now known as Ye) after the rapper and fashion entrepreneur repeatedly doubled down on a shocking stream of antisemitic commentary across interviews and social media posts in recent days. At the start of October, the multinational sportswear brand put its distribution deal...
Art enthusiasts can visit the Louvre Museum without leaving Pinterest. The platform and the iconic cultural institution teamed up on original series A Look at the Louvre, which will bring viewers on off-the-beaten-path tours of the museum's collections, courtyards, staircases and unusual places. Videos in the series will be available in English and French and...
In this week's episode of To Dine For, host Kate Sullivan is joined by Arlan Hamilton, founder and CEO of Backstage Capital, which funds startups that are owned and operated by women, people of color and LGBTQ founders. Hamilton sits down at her favorite spot in Los Angeles, Hotel Cafe, to share her story and...
Historically Black and brown communities have not had equal access to quality health care, from experiencing a lack of resources to navigating inaccurate care from systemically biased medical professionals. This crisis, building over time, has led to increased mortality rates and will require not only deep commitment to overcome it but also actions to change...
Adidas' most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard, the sports giant is continuing its experiment with out of home (OOH) with a series of "running" posters. To promote its specially-designed sweat-proof, ergonomic, wireless "Fwd-02 Sport" earbuds for runners, developed by Zound Industries, M&C...
J?germeister will retain its title as the "Official Shot of the NHL" following a multiyear renewal of the liqueur brand's U.S. partnership with the National Hockey League, which was revealed Monday. With the league's 2022-23 regular season underway, J?germeister will continue bringing ice-cold shots to NHL rinks across the country, as well as creating compelling...
Amid a tumultuous period for the airline industry, British Airways has launched an ambitious campaign comprising more than 500 unique ads to win back some love for its brand. No two ads are the same in the campaign, which includes print, digital and outdoor executions, as well as 32 different short films, running across the...
Cosmetics giant L'Or?al and Meta have announced a partnership, including Incubateur HEC Paris, which will see the launch of a startup acceleration program to drive creativity within emerging metaverse environments. The six-month program will be based in Paris at the Station F startup hub and is aiming to recruit five French startup companies working on...
Say you need a new stick of deodorant. You walk into your local drugstore and find the product you want. Except you can't grab it. It's sitting right there on the shelf among an assortment of brands and varieties, but it's locked inside a plastic case. You press a button to alert a store employee...
Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add more is to perform better. We know acquisition is an expensive business, with a cost that's multiple times higher than retaining existing customers. So if acquisition is more costly than retention, why do we glorify...
The industry has long moved past the idea that advertising only exists in a handful of silos, like TV, print and radio. Savvy marketers can use anything as a canvas for an ad, such as the ice of a hockey rink, footprints or eggs. It takes innovative strategists to develop unique media plans that can...
In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. The brand's marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. Meanwhile, fans of Adult Swim's Rick and...