A secret ingredient to better marketing that I've only just rediscovered: a good vacation. Sure, a vacation helps beat burnout, reduce stress and increase motivation levels. You've probably heard of that already. But the most underrated benefit? You start experiencing marketing from a customer's lens with a work-free brain. This is what happened as I...
In the 2017 action film Wonder Woman, the leading lady of DC Comics' pantheon got quite a workout. For two-and-a-half hours, she jumped off cliffs, outran machine-gun bullets, threw a tank in the air and singlehandedly defeated a battalion of soldiers. Gee--wonder what she had for breakfast. Well, starting this week, ordinary mortals can at...
When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, "Oh my God, I wish I would have put more eggs in your basket." When Beebe was a performance marketing director at General Motors, he felt...
On this week's episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits. Kodali shares her thoughts on how consumers are spending despite inflation, the post-pandemic commerce landscape and how habits will change over the next year....
Meta kicked off a new campaign to back its Meta Quest Pro virtual reality headset, which was introduced at Meta Connect earlier this month and is slated for release Oct. 25, at a price of $1,499.99. The Meta Reality Labs marketing and creative teams crafted the campaign to demonstrate the different use cases for the...
Everybody came back from their summer vacations rested, rejuvenated and ready to power through the rest of the year. Or did they? It's possible, maybe even probable, that extended family trips to jam-packed tourist spots were a hassle at best and exhausting at worst, truth be told. It's that insight that fuels a new campaign...
While most of the headlines last week about the planned $25 billion Kroger and Albertsons supermarket merger were about antitrust regulatory hurdles, us marketers were investigating it from a different angle. Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has...
Creating content on your own can be simple and fun, and the only struggle tends to be coming up with new ideas. But what about when you're creating content with a spouse or family? That's when things can get tricky and difficult. Desmond and Kristy Scott seem to have found the perfect balance of creating...
Twitter allows users with professional accounts to add a link to their mobile application to their Twitter profile. When this is done, visitors to their profile will see a button that will allow them to download their app on iOS or Android devices. Our guide will show you how to add a mobile app to...
Automotive brand Jaguar Land Rover North America has promoted Charlotte Blank to chief marketing officer USA. Blank will step up from having held the position of director of transformation and analytics within the company, a role she had held for eight months. Prior to that, Blank spent over six-and-a-half years working with consultancy business Maritz,...
When it comes to forming and managing a league of the planet's top superheroes, Nick Fury is a highly capable, uniquely qualified individual. But even he isn't immune to the possibility of being replaced by a younger, more impressionable agent, as is the case in a new campaign for the mobile game Marvel Snap which...
In the latest episode of The Speed of Culture podcast, Jennifer Stranzl, CMO at CoinDesk, joins Suzy Founder and CEO Matt Britton to discuss how Web3, NFTs and cryptocurrencies will revolutionize the world as we know it, and her role in leading CoinDesk to success. Stranzl studied brain and cognitive science at MIT, worked in...
As many brands rush to honor and celebrate U.K. Black History Month, Dove has come up with a powerful campaign: "Reclaiming School Picture Day." Research from the brand reveals that "almost half of Black or mixed race women with Afro hair have experienced race-based hair discrimination at school." More than half of these Black women,...
The U.K.'s Competition and Markets Authority (CMA) has ordered social media giant Meta to sell Giphy, having found that the deal to buy the platform "would limit choice for social media users and reduce innovation in the country's display advertising." The ruling follows the announcement in 2020 that Meta had reached a deal worth around...
Travel is rarely easy whether its for work, to visit friends or family or just to escape for some time away. In response, Nordic hotel chain Scandic has released a campaign to promote itself as a place for people can depend on when away from home. With 270 hotels, the brand has released the campaign...
There are significant horrors that await candyless homes on Halloween night--and no, we're not exactly talking about rambunctious kids and a bit of wayward toilet paper in trees. A new horror short film puts a hair-raising spin on trick-or-treat traditions and we're not gonna lie, it's a little creepy. But don't cover your eyes just...
If you're planning to see Lizzo on tour this week, you may spot a new, very special guest somewhere on the grounds: a story-high booty clad in Yitty shapewear. The Grammy-winning artist teamed with agency Giant Spoon for two inflatable display derri?res--one 15-footer and another standing at a modest 8 feet. Fans of Lizzo's popular...
Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. The company was founded in 2012 in Japan and came to the U.S. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S., the company is building...
The long-running merger acquisition deal around advertising group M&C Saatchi by Next 15 Communications has received regulatory approval in the U.K., U.S. and Australia. According to an update by Next 15 given to shareholders, the "Scheme Document," which outlined the agreement between the two companies, and the conditional offer has been approved by the U.K....
The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by the former chief executive of Bloomberg Media, Justin Smith,...
As alcohol companies adjust to the rising prominence of Dry January, another month of people encouraging each other to take a break from the bottle is emerging: Sober October. These chunks of the calendar don't exist in isolation, however. Interest in abstaining from alcohol appears to be growing all year long. On Reddit, visits to...
When you think of carbon emissions, what comes to mind? The dirty smokestacks of an oil refinery? Clouds of diesel exhaust? While those sources of emissions are very real--and very visceral--the complicated truth is that nearly everything we do has some kind of climate impact. And given the drastic emissions cuts society must make to...
"We believe that the internet should not evolve to become one big mall called Walmart or Amazon. We really want to give the small brands rocket fuel so that they can compete with the best technology," explained Magne Hattland, vp and head of Pio, a fully automated ecommerce fulfillment service from Norwegian storage company Autostore....
Digital transformation services have continued to drive growth of Publicis Groupe which has promised a week's wages to 45,000 members of staff in November in recognition of global economic uncertainty. The advertising network reported organic growth of 10.3% for the third quarter to generate $3.15 billion (3.237 billion Euros) with Europe and the U.S. both...
TikTok detailed updates to its TikTok Live option Monday. The Multi-Guest feature was updated to enable hosts to go live with up to five guests, using a grid or panel layout. @tiktoklive_creator Go LIVE together via Multi-guest | Enjoy going LIVE with 5 guests; try it and#golivenow #multiguest ? original sound - TikTok LIVE Creator...