Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up...
From cohorts to probabilistic IDs, the exploding landscape around identity tech solutions shows no signs of slowing down, despite further extensions to Chrome's deprecation of cookies. Ad buyers who might be digging in their heels are looking to their partners for guidance. Paul Bannister, chief strategy officer at Caf? Media, joined Adweek's general manager of...
The digital privacy landscape has shifted dramatically in recent years, forcing publishers to exist in a constant state of experimentation. Cond? Nast (CN) has navigated these new contours of digital advertising while simultaneously reinventing itself for the modern era. Pamela Drucker Mann, global chief revenue officer at Cond? Nast, joined Adweek's senior media reporter Mark...
Smart publishers have to come to grips with a number of different targeting and measurement solutions and standardizing in order to capture more ad budgets. Figuring out who to partner with is no small feat. Stephanie Mazzamaro, vp of data strategy and operations at The Arena Group, Jeremy Gan, svp of revenue operations and data...
Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience. Dow Jones chief revenue officer Josh Stinchcomb joined Adweek's media editor Lucinda Southern...
Nov. 8 is just around the corner, and brands are weighing how they will participate. Despite increasing political polarization, civic engagement efforts continue to deliver a net positive benefit for brands. While election messaging can be crowded, companies that lean into their unique identity and read the moment can create real impact. Here are five...
After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter. "Absolute dollar advertising spending is down," P&G chief financial officer Andre Schulten said during a call with reporters. The company, one of the...
Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace. Corey Wong, vp of revenue operations for Leaf Group, joined Adweek's senior media reporter Mark Stenberg during Publishing Week for...
Maybe you've seen the ads on Instagram: Little sheets of concentrated laundry detergent avoid the need for a big plastic jug of liquid soap. Instead, these perforated sheets come nestled in plastic-free cardboard packaging. Their ads describe them as the most "environmentally responsible way to do your laundry." The problem? Those nifty little sheets are...
Idea Pins are about to become a lot more musical. Pinterest entered into partnerships with BMG, Merlin, Warner Chappell Music and Warner Music Group, expanding the platform's existing library of royalty-free music by adding licensed popular tracks from artists including Anitta, Ed Sheeran and Silk Sonic. The new catalog is available via Android and iOS,...
NBCUniversal believes the future of measurement lies in alternative currencies, and it's making investments to prove it. The company hired Maggie Zhang as svp, measurement strategy and operations, coming over from Amazon Ads. Zhang's addition to NBCUniversal is part of the company's plan to move into the next phase of its Measurement Certification framework. "Coming...
PETA (People for the Ethical Treatment of Animals) has long been known for using shock advertising to raise awareness of animal rights. Its new campaign, however, takes a different approach--dark humor--to fight for the plight of the octopus. Octopuses are sometimes called the "Einsteins of the Sea" because they are considered the most intelligent of...
Ad Net Zero has added two more members to its global ranks: digital advertising tech firm PubMatic and health and hygiene product maker Reckitt. Craig Fryer, global media director for Reckitt, will chair a new working group aimed at establishing an industrywide standard for measuring and managing greenhouse emissions from media. Both announcements were made...
Language related to inflation is becoming more frequent in reviews on business directory and crowdsourced review forum Yelp, with food businesses and restaurants taking a particularly hard hit, according to the Yelp Economic Average report for the third quarter of 2022, released Wednesday. Yelp wrote in the introduction to its report, "Local businesses and communities...
British bank HSBC is the latest advertiser to have its ads spiked for "misleading" customers over green initiatives. The brand has been warned by the U.K.'s Advertising Standards Authority (ASA) after running a series of posters under the tagline "Climate Change Doesn't Do Borders." Following 45 complaints from the public, the regulator said the bank's...
Netflix rebounded following two poor quarters, adding 2.4 million subscribers after previously shedding nearly a million in the second quarter--the streamer's biggest subscriber drop ever. The world's largest streaming service now has 223.09 million subscribers in the third quarter, handily beating its projected 1 million additions. "After a challenging first half, we believe we're on...
Chewing gum has pretty limited use: You unwrap it, chew it, spit it out, and throw it away. (Well, except if you're MacGyver, who has been known to fix a blown fuse with a gum wrapper.) British rocker Yungblud and sugar-free 5 Gum have found a new use for spent chewing gum: jewelry. It doesn't...