Sports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey season comes to an end. The Worldwide Leader in Sports, ESPN, has also long sought ways to keep fans plugged in, non-stop. And it's Emeka Ofodile's job to see that they do, whether that's on...
President Joe Biden today signed an executive order that will limit the ability of U.S intelligence agencies to access people's personal data. It's part of the data sharing commitment Biden and European Commission President Ursula von der Leyden agreed to in March. The EU nullified transatlantic data flow in 2020. As a result, thousands of...
Anticipation is building for FIFA World Cup Qatar 2022, which will kick off Nov. 20 and see a champion crowned Dec. 18, and Twitter is sharing the excitement of football fans worldwide. The upcoming tournament marks the first time the World Cup will be held during the winter, due to the intense heat experienced by...
TikTok allows users to turn on an "activity status" feature that will allow them and their followers that they follow back to see each other's activity status on the platform. People can only see another user's activity status if they have the featured turned on for their own account. Our guide will show you how...
Twitter allows users to discover other users' profiles using their email address or phone number. However, users can turn off these permissions to prevent people from finding their Twitter profile through those methods. Our guide will show you how to prevent users from finding your Twitter profile using your email address or phone number. Note:...
Performance marketing inherently promises results--and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around privacy has forced brands need to find alternatives to cookies and third-party data sources to build digital resilience and stay competitive in a privacy-first marketing ecosystem. About 64% of customers expect a tailored brand experience...
Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. Brand equity is a term that sounds like it's rooted in the world of finance. In some ways, it is, because it's all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or...
The first pitch of Major League Baseball's 2022 postseason is scheduled to be thrown at 12:07 p.m. ET Friday at Progressive Field in Cleveland, and live look-ins from all four rounds of the playoffs will exclusively be available on Twitter. The social network said fans should keep an eye on accounts including @BleacherReport, @BRWalkoff, @ESPN,...
Meta said Friday that it identified more than 400 malicious Android and iOS applications aimed at stealing users' login information for Facebook, and it reported those findings to Apple and Google so that those apps can be removed from their respective app stores. People whose accounts were compromised by those apps were also alerted by...
No reason to be mad, man. Jon Hamm is spreading holiday cheer again. Hamm's Santa Claus is back for a second spot as part of Fox Sports' "'Tis the FIFA World Cup" marketing campaign ahead of the men's tournament in Qatar this fall. "Superfan Santa" will debut at 1 p.m. on Sunday during Fox's broadcast...
You're a brand that has spent hundreds of thousands of dollars and hours of labor building an activation in the metaverse. But how do you make sure people show up in a space that exists outside of the traditional realms of marketing? For starters, you speak their language. Walmart is doing just that by using...
The long-awaited Edit Tweet feature finally made it to U.S. shores Thursday, but only for those shelling out $4.99 per month for subscription service Twitter Blue. Edit Tweet was rolled out to Twitter Blue subscribers in Australia, Canada and New Zealand Monday, and the social network said all Twitter Blue subscribers in the U.S. should...
Judge Kathaleen St. Jude McCormick of the Delaware Court of Chancery put Twitter's case against acquirer, non-acquirer and re-acquirer Elon Musk on hold until Oct. 28 to give the two parties the chance to finalize the deal. She wrote in her order, "This action is stayed until 5 p.m. Oct. 28 to permit the parties...
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID). Optimized targeting is currently available for YouTube video action campaigns within Display & Video 360, and it uses machine learning to help advertisers find new and relevant customers...
Snap Inc.'s ongoing partnership with Live Nation continues with custom augmented reality experiences at the Austin City Limits Music Festival, taking place Oct. 7 through 9 and 14 through 16 at Zilker Metropolitan Park. AR Compass is an immersive compass that will help attendees find bathrooms, food, stages and water on a 3D map, as...
It only took about five days for the Publicis Groupe digital consultancy Publicis Sapient to get funding, retain Oscar-winning director Ben Proudfoot and begin pre-production on three documentary-style films that promote its services. It eschewed the typical processes. There was no brief, RFP, concepts or reviews. Publicis Sapient just asked Proudfoot to go find the...
Have you ever wondered if there's someone out in the world who looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our digital world. Technology has helped us...
The challenge The broader marketing world seems to be moving faster than ever. But the b-to-b world tends to be stuck working in a mode of legacy; a sort of slumber that rests on the satisfying feeling that things in b-to-b just move a little slower. B-to-b marketing and sales teams tend to approach their...
After a year of financial struggles, and deeper recessionary fears looming, Peloton is seeking to get its bottom line in shape with a familiar tactic for tough times: It's issuing massive budget cuts--starting with the marketing department. According to CEO Barry McCarthy, Peloton is laying off 500 staffers after suffering six consecutive quarterly losses, according...