Google Pixel, the official fan phone of the NBA, wants rival smartphone makers to know they got next. In "Okay, I See You," the energetic campaign created in collaboration with The Robot Company and DAPS/Anonymous Content, a small outdoor pick-up game becomes "the greatest of all time," featuring a who's who of athletes, superfans, some...
Twitter rolled out the first direct messages endpoints for its API v2 (application-programming interface) Thursday. Staff partner engineer Jim Moffitt explained in a blog post Thursday, "DMs are the fundamental tool for building private real-time notifications on the Twitter platform. They provide a private communication channel for Twitter users and drive key use cases such...
Editor's note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets. All across the globe, the holidays are an important season for so many people for so many reasons. But...
YouTube will begin opening up access to the health product features it introduced in the U.S. last July to channels from certain categories of health information providers and healthcare professionals. The platform's health information panels and health content shelves were initially made available to organizations such as educational institutions, government entities, hospitals and public health...
At Neiman Marcus, the directive for Holiday Shopping Season 2022 was crystal clear: Experiences are the ultimate luxury. For the retailer, that could mean anything from spending the season gathering in celebration of the holidays with (impeccably dressed) loved ones, or a getaway to a five-star resort in Napa Valley with friends for a weekend...
Virgin Group is trying to defend its brand against international brewer Heineken's attempt to invalidate its trademark of the "Virgin" name ahead of the release of non-alcoholic beer Desperados Virgin in the U.K. The company has asked the High Court in London to throw out Heineken's legal motion, according to a report by The Times....
Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. "You will be involved in strategy, operations, the tech front, innovation. It really isn't just about creating campaigns." Vendette, who has been with Alo since March 2021, joined us...
Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers. Drinks business Diageo has announced plans to enroll the 1,200 staff working in its marketing and innovation team in an inclusive design program in...
Major shifts have shaken the foundations of traditional work in the last couple of years. Quarantine, economic downturns, quiet quitting and even more transitions have rocked both how we work and who's doing the work. Just about everyone's job has changed in some way, and developments in metaverse technologies promise that things will just keep...
After a rough second quarter, Peacock gained two million subscribers, surpassing 15 million paid users overall. The company announced the news at a third-quarter earnings call on Thursday, confirming numbers NBCUniversal CEO Jeff Shell told CNBC earlier this month. On top of that, the streaming service has approximately 14 million additional users coming from bundled...
Every year, Christmas comes early for brands as they race to debut their holiday ads before the peak shopping period begins. 2022 is no different, and advertisers have officially started stepping into Christmas by bringing a bit of festive cheer to screens. As ever, it's hard to predict what creative routes businesses will go down...
The National Basketball Association is bringing back its viewers, but there's more than one way to grow an audience. The NBA has named Tammy Henault its new chief marketing officer. Currently the svp of marketing at streaming at Paramount+, Henault joins a league that just had an average of 3.3 million people watch its season-opening...
With consumers feeling the pinch ahead of another Christmas shopping period where money is tight, off-price apparel and homeware retailer TK Maxx wants shoppers to feel confident in their fashion buys telling them to "Nail Christmas for Less." The energetic 77-second "Christmas Nailed" spot from W+K London tells the story of Sam, who is congratulated...
Director Mode is now available to all Snapchat users globally, on Android and iOS. Snap Inc. introduced the set of camera and editing tools at its Snap Partner Summit in April, and its Dual Camera feature was placed front and center in the Snapchat application's main camera toolbar in August. In addition to Dual Camera--which...
In a surrealist move, the city of Vienna is the destination for a walking stomach that is looking to treat itself on a mission of self-discovery in a tourism campaign like no other. "Belly" has been released by the Vienna Tourist Board. At almost six minutes long, this is a short film rather than an...
Can't we all just get along? The perennial conflict between paid ads and earned media is perhaps more stark than ever--but pay-per-click and SEO don't have to always be at each other's throats for a bigger cut of the marketing budget. In fact, they work extremely well together: The strategies and strengths of PPC and...
If you blast Neil Diamond's iconic tune "Sweet Caroline" in just about any bar, sporting event or college party, you're likely to spark an impromptu, high-spirited sing-along, regardless of the audience. Possessing cross-generational appeal and joyful vibes in spades, the track is considered one of the few great unifiers in popular music. Now, a health...
The third quarter of 2022 was another disappointing three-month period for Meta, as Facebook's parent company posted revenue of $27.71 billion, down 4% from $29.01 billion in the third quarter of 2021. While the company's revenue for the quarter slightly exceeded projections of $27.38 billion from Refinitiv and $27.4 billion from Investopedia, that did little...