All professional accounts on Twitter in the U.S. now have access to Link Spotlight, the social network said in a Twitter Business tweet Wednesday. Link Spotlight adds an interactive button to business profiles that can be used to drive visitors to touchpoints such as listening to a podcast, making a reservation or viewing a menu....
Editor's note: This is the seventh installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Representing nearly 20% of the U.S. population and controlling an annual buying power of $2.5 trillion, Hispanic consumers for quite some time have been top of...
It is fantastic to see an increasing number of brands and marketers celebrate Latinx History Month. The Latinx community is no longer considered a niche market, and there are stats to prove it. Our spending power is significant and our cultural impact on the world is undeniable. As great as the recognition is, one thing...
Twitter Communities plus Twitter Spaces equals Twitter Community Spaces. The social network began testing Community Spaces with a group of Community administrators and moderators in the U.S., enabling them to create live Spaces within their Communities. Twitter said the feature benefits admins, hosts, listeners, members and moderators. Admins and hosts can extend their reach and...
Forget "Yellow"--it's all about going green for Coldplay now. Back in November 2019, the British band announced it wouldn't tour again until it could make the process not only sustainable but "actively beneficial" to the planet. In the U.K. alone, the British Arts Council estimates that live music produces almost 450,000 tons (405,000 tonnes) of...
If you've been considering a weekend getaway anytime over the next four weeks, HomeGoods is making an offer you can't refuse. Beginning Oct. 12 at 12 p.m. EST, with daily releases through Oct. 15, the home furnishing retailer will open bookings to House of HomeGoods--a vacation home located on a sprawling property in Hudson Valley,...
Seeking to harness the abracadabra spirit of Halloween, Kit Kat has unveiled an uncanny candy bowl designed to delight treat-or-treaters and possibly spook their parents. Each time a little ghost, princess or superhero takes a bar of wafers coated in chocolate from the container, the container replenishes itself. Forever. (The brand declined to reveal how...
Running Sept. 15 to Oct. 15, Hispanic Heritage Month is a time to honor the achievements of Hispanic Americans while also finding new ways to support representation and equity. For retailers, that often means highlighting products from Hispanic-owned brands, launching limited-edition collaborative lines and donating to nonprofits. It's also an opportunity to tout any efforts...
PacSun's latest collection might be designed to cultivate a new generation of fine art aficionados, but it also might inadvertently cure seasonal affective disorder for customers suffering from the winter blues. On Oct. 6, the youth culture-centered fashion retailer launched "The Met x PacSun," a 30-piece capsule collection in partnership with the Metropolitan Museum of...
Commuting can be hell, much more so during the end-of-year holiday rush. But what if some of the anxiety could be removed, turning that everyday chore into less of a total buzzkill? To solve a relatable problem for BVG, Germany's public transportation system, agency Jung von Matt AG created a product no one saw coming--first-of-their-kind...
Employees have held all the power over the past two years, willing to leave for greener pastures without a second thought. Agencies are starting to get some power back as clients cutting budgets have led to sporadic layoffs throughout the industry. Agencies proclaim they are only as good as their people. Shops that put their...
Instagram is celebrating the arrival of fall with an Autumn chat theme that users can activate in conversations. This theme adds fall colors to a conversation's text and background. Our guide will show you how to use the Autumn chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on...
Audio giant iHeartRadio teamed up with menstrual care brand, Thinx, to shed light on Black maternal mortality inequities through a podcast series, MEternal--Because Pregnancy is About Mom Too. Top line With iHeartMedia as one of the founding partners of the audio program, MEternal discusses all things maternal health among Black women and families. The series...
When HBO Max announced that it was picking up The Gordita Chronicles in May 2021, the streamer's head of originals touted that the company was "proud to work with the powerhouse Latinx talent in front of and behind the camera." However, around a month after the show aired, the streamer canceled the series. Despite high...
Film luminary Baz Luhrmann knows all too well that even the smallest spark of inspiration can ignite a fire of creativity. With his next project, he hopes to light that flame in the next burgeoning artist. But his newest work isn't a psychedelic romp premiering in theaters--it's a campaign for Bombay Sapphire. "When I finish...
Henkel Canada's Purex was named the official laundry detergent of the National Hockey League as part of a multiyear Canadian partnership revealed Wednesday. The Purex brand will be seen in camera visible virtual slot in-ice ads during regular season games broadcast on Rogers Sportsnet in Canada, and Henkel Canada will run in-store and customer-specific shopper...
Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the pedigree of its founding members and its atypical commercial and editorial...
With one spot that sees a man standing on a river's edge while holding a salmon above his head, asking "What am I doing?"--seafood producer Mowi's latest campaign aims to relay the characteristics and peculiarities of Norwegian customs using a very quirky tone. Those different elements of Norway are explored across five spots featuring brand...
The public watched in shock last year when Danish soccer player Christian Eriksen collapsed on the field due to cardiac arrest during the opening game of the Euro 2020 championship. Eriksen survived, partly because of the swift performance of cardiopulmonary resuscitation (CPR). That moment was a lightning bolt for the CPR education community, including British...
When Roblox announced last month that it was formally introducing advertising to its platform, it unveiled a new white space unfamiliar and hard-to-define for most brands. Roblox is a platform where people play games, yet advertising is far from fully realized in the gaming space; it is mostly found in mobile gaming apps and not...
In recent years, Kraft Mac & Cheese has run a handful of marketing campaigns meant to get people talking. Or arguing with each other in a positive, fun-to-discuss kind of way. The brand, for example, has repositioned itself as a good choice for breakfast. It's released a pink, candy-coated version of its popular product for...
More than 100 years ago, a mile-and-a-half north of the Alamo, the Pearl brewery established itself as a defining feature of San Antonio. Now a bustling shopping, food and cultural district on 16 square blocks just north of downtown, Pearl is mapping out plans for its next century. To do that, it has enlisted the...
Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV, radio, print and out of home especially, resulting in a move to short termism by marketers. According to a study...
This year's edition of Meta Connect hardly compares to the 2021 event--there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday's event did bring one major piece of news in the unveiling of the Meta Quest Pro high-end virtual reality...
Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of the latest game in the series, Call of Duty: Modern Warfare II, with a star-studded "Squad...