The future of marketing is inclusive marketing. A lot of brands still develop "mass" market strategies for the mainstream, but it's important to note that the general market is now multicultural. However, there is a difference between multicultural marketing and inclusive marketing. General marketing is in the past, and the accountability to represent the consumer...
Les Binet and Peter Field pioneered research on the value of a 60-40 spend on brand building versus sales activation messaging. This mix has shown the right balance of driving short-term sales for growing the brand as a whole and can lead to sustained revenue growth and acquisition of new markets while simultaneously keeping a...
With spooky season upon us, Halloween movie classics are in full effect. However, Xfinity's latest campaign claims that there are greater horrors than the ones in films--like living with terrible home internet. Today, Xfinity launched its latest comedic campaign, "Not That Bad," featuring two spots that highlight the senselessness of living with shoddy internet services....
In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2.5 million people in 2020. Under the settlement, Drizly is required to destroy unnecessary data and limit future data collection. Going a step further, it requires its...
As it experiments with checkout-free and pay-by-palm technology to streamline the shopping experience (and maybe collect some additional user data), Amazon is expanding its accepted payment options to include the digital wallet Venmo. While details were unclear as to when exactly the functionality will be available, the ecommerce giant noted that Venmo will "start to...
We all have that go-to meme account where we find funny posts to share in our group chats. And we've probably all pondered the same question: "How do these accounts stay so relevant and just seem to get it?" In this episode of Young Influentials, Doing Things Media's head of brand partnerships Austin Pollock joins...
BLK is encouraging its users to show their school pride in time for homecoming--and possibly snag a date while they do. The dating app created for Black singles--whose past campaigns have focused on vaccination and voting--recently launched a new feature called Homecoming Mode, intended to allow its users from Historically Black Colleges and Universities (HBCU)...
Marketing is a unique blend of art and science, and marketers should make data-informed decisions while also using their intuition to look beyond the analytics. Retaining and growing trust are key factors for brand success which can be achieved by utilizing data to its full potential. In the latest episode of The Speed of Culture...
In 2010, then-FIFA president Sepp Blatter cracked a white and red wax-sealed envelope announcing Qatar as the World Cup host for 2022. And in the process, he opened a can of worms. In the 12 years since, the upcoming Middle Eastern tournament has been mired in controversy. And with the Nov. 21 kick-off drawing closer,...
Iconic British science fiction series Doctor Who will move to Disney+ in a deal between the BBC and Disney Branded Television, with the aim of transforming it into "a global franchise." The series, which will be 60 years old in 2023, will see Disney+ become the exclusive home for Doctor Who's new seasons outside of...
Discord released a Halloween ringtone that will play whenever users receive calls in the Discord application on desktop or mobile. While this ringtone is turned on by default, users have the option to turn it off. Our guide will show you how to turn off the Halloween ringtone from within the Discord mobile app. Note:...
Meta rolled out a new application-programming interface to make it easier and quicker for rights-holders to report potential violations of their intellectual property rights, along with adding more search functionality and transparency to its Brand Rights Protection tool. The new IP Reporting API integrates with the platform's Graph API and enables authorized API users to...
To celebrate the Halloween season, Discord launched a Halloween ringtone that will play when users receive calls on the messaging platform. While the Halloween ringtone is turned on by default, users can turn it off if they'd rather use Discord's default ringtone instead. Our guide will show you how to turn off the Halloween ringtone...
The rise of ecommerce and the digitally native consumer has brought new opportunities for brands to branch out and reach consumers in new markets. The U.S. ecommerce market is certainly enormous, with revenue reaching over $767 billion in 2021 and expected to grow to over $1.3 trillion in 2025. But these numbers are still a...
Keeping track of your beauty sleep and overall health and wellness just became even more stylish. The Oura Ring enjoyed an unexpected boost in social mentions last year when celebrity "influpreneuers" Kim Kardashian and Gwyneth Paltrow inadvertently kicked off the #ourachallenge by sharing their sleep scores with fans on Instagram. Now, the wearable tech company...
Adidas is officially ending its relationship with Ye (formerly known as Kanye West) following a weekend of intense pressure to drop the artist following a string of recent antisemitic remarks. "Adidas does not tolerate antisemitism and any other sort of hate speech," the German sportswear company said in a statement on Oct. 25. "Ye's recent...
Californian lawmaker The California Privacy Protection Agency updated the California Privacy Rights Act (CPRA) regulations earlier this week. This, however, is not the final draft despite the law going into effect on Jan. 1, 2023. The agency said it would hold more public hearings later this week to discuss the proposed regulations, including modifications, before...
Omnicom Media Group (OMG) is calling for almost all of its employees to learn about its Omni operating system, making Omni certification an employee KPI. OMG is the first holding company media group to require almost all of its workforce be certified in its tech stack, underscoring how technology has become crucial to media agency...
American shoppers spent an estimated $257.3 billion buying stuff online during the second quarter of 2022, according to the U.S. Census Bureau. That's a 2.7% increase compared to the prior quarter, and an amount not likely to get smaller anytime soon. To grab a bigger piece of the growing ecommerce pie, brands both big and...
Twitter employees reacted to a report late last week by Elizabeth Dwoskin, Faiz Siddiqui, Gerrit De Vynck and Jeremy B. Merrill in The Washington Post that Elon Musk shared plans with potential investors in his $44 billion deal to acquire the company to slash nearly three-quarters of its workforce. The Delaware Court of Chancery set...
As the temperature drops and holiday season approaches, Kroger is preparing to unveil a campaign meant to make people feel warm inside. Titled "Today's Holiday Moments Are Tomorrow's Memories," the minute-long spot centers on an older man who comes across his late wife's cookbook. As he creates some of the dishes, he relives past events....
Though more than half of Americans were not even alive when it debuted, 1985's Back to the Future remains one of the most popular movies ever made. Part of the appeal is the time-travel plot (Marty McFly and Doc Brown going back to the 1950s in a scientifically modified DeLorean) and part of it is...
The eyes of the car-buying public are usually trained on the flashy new offerings at the New York International Auto Show or, more realistically, on whatever models are on the lot at the nearby dealership. So it's a good bet that few Americans took note of a virtual event that Volvo Group held in Gothenburg,...
If it feels like you're seeing more sponsored content in your social feeds, it's true: 51% of influencers are creating more branded posts this year versus 2021, with 30% posting sponcon more than once a week. Those are just some of the findings in a survey of 550 influencers by SheSpeaks, the largest community of...
The leaves are changing, temperatures are dropping, and everywhere you look are ghosts, ghouls, skeletons, black cats, boogeymen--and marketers conjuring up some wicked fun of their own. While Halloween has spiritual significance, the mainstream associations with the holiday are rooted in consumerism. A National Retail Federation survey showed Halloween spend is projected to rise 5%...