Apple's move to "pause" doing business in Russia in reaction to its invasion of Ukraine may be viewed as merely political, considering the enormity of Western government sanctions against the former Soviet state. But as brands know, symbols carry their own particular potency. The Cupertino tech giant joined Nike and Google as the two other...
Meta detailed changes to its certification program for developers on its platform, shelving the Meta Advanced Marketing Developer and Advertising API (application-programming interface) Developer certifications in favor of a Mobile Ad Technical Specialist badge and an Advertising API Developer Specialist badge, respectively. The company's Marketing Developer certification is a pre-requisite to earn either badge. Meta...
TikTok allows users to organize the videos they've favorited into collections. In a previous guide, we showed you how to create a new collection from scratch, and now, we'll show you how to add additional videos to a collection you've already created. Note: These screenshots were captured in the TikTok application on iOS. There are...
As plant-based eating is on the rise, Burger King has been on a drive to promote its meatless menu. Its latest campaign tries to trick meat lovers into considering alternative options by presenting them with an optical illusion. At first glance, the brand's print and outdoor ads appear to depict real meat. Upon closer inspection,...
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to one of its biggest measurement deficiencies: tallying out-of-home audiences. The company has bought Tunity--which measures consumer viewing habits in public locations like bars, restaurants and gyms, waiting rooms and airports--in a stock and cash deal...
Snap Inc., Meta and Reddit provided updates Tuesday on measures they enacted in response to Russia's invasion of Ukraine. Snap noted that it does not have an office in Russia and said it stopped all ads running in Belarus, Russia and Ukraine, along with halting ad sales to Belarusian and Russian entities. The company added...
Great Clips, the official hair salon of the National Hockey League, debuted an interactive microsite celebrating hair across the league and featuring hockey hair-themed memes, interactive quizzes and trivia. The hair salon chain reached a multiyear partnership with the NHL, the NHL Players Association and the NHL Alumni Association in April 2019, giving it exposure...
Black queer love is front and center as Polaroid partners with My Black Queerness, My Queer Blackness (MBQMQB) for Musings on Love--a social media challenge that will highlight the diverse and multifaceted images of Black queer identity. The challenge was created with the goal of redefining romantic love and to celebrate an array of different...
There's no longer any question: Climate change will have deadly and irreversible impacts on the world. The only thing left to wonder about is this: When will we--the public, governments, brands and agencies whose businesses have contributed to global warming--take the necessary actions in order to mitigate and adapt to the myriad challenges of a...
Auto-generated captions are now available for all feed videos on Instagram, and the feature will be turned on by default for creators on the platform. Instagram said that making it the default setting makes the process of adding captions to content seamless and makes content on its application more accessible to deaf or hard-of-hearing users,...