Hashtags are the backbone of a new test by Instagram of ways to make social movements easier to discover on its platform. Instagram consulted with organizations including Asian Americans Advancing Justice, GLAAD, the Hispanic Heritage Foundation, Illuminative and the NAACP to select the first hashtags in the test, which include #BlackLivesMatter, #climatecrisis and #womensrights. When...
Paramount Global promoted its former svp of podcasts Steve Raizes today as evp of podcasting and audio. Raizes will oversee all things audio for CBS News and will report directly to Domenic DiMeglio, evp and CMO of CBS Interactive, and Neeraj Khemlani, president and co-head of CBS News and Stations. Vice president and general manager...
Between growing public health concerns, the onslaught of anti-trans and queerphobic legislations and an international war, let's face it: There's a lot for concerned citizens to worry about these days. With each pressing social issue, we're urged to hop on the phone with our local and state politicians. Unfortunately, it can be incredibly difficult to...
Amazon has launched a new initiative, the Welcome Door program, which will provide employees who are refugees and immigrants admitted on humanitarian grounds with additional resources and support. Through this program, eligible employees will gain access to new resources, including reimbursement for Employment Authorization Document fees, which the ecommerce giant said cost an average of...
Nike brought new meaning to the concept of a sneaker drop with a drone activation that took place in New York and Los Angeles over the weekend. The sneaker giant selected customers of JD Sports athleticwear stores in the two cites at random to receive a free pair of Nike Air Max shoes, delivered by...
Cola-Cola knows the usual media channels don't provide a meaningful, direct connection to younger, mobile-centric audiences around the world. The marketing game, so to speak, has changed. That's why the soft drink brand is expanding its previous relationship with Riot Games in a multiyear partnership. The deal makes Coca-Cola the worldwide founding partner of League...
Returns continue to be a point of friction in an otherwise frictionless ecommerce experience, so fin-tech company PayPal is expanding its Happy Returns Return Bar concept to the retailer Ulta Beauty. With the addition of 1300 U.S. Ulta stores, PayPal's Return Bars will be in more than 5000 locations by the end of 2022. As...
Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world's landfills. Environmentally aware and well educated on...
Today's agencies look more like technology companies than they ever have before, but tech's been on agency leaders' minds for years. Nearly 15 years ago, when Willem Blom, global svp and parter at Dept, started a digital marketing agency in the Netherlands, he wanted to find out how to automate daily tasks. "We wanted to...
Pinterest is making a bigger commitment to its Pinterest Creator Fund initiative, investing an additional $1.2 million in underrepresented creators and extending the program to run throughout the full year of 2022. The company said the $1.2 million will be distributed through ad credits, cash grants and equipment. The program will be broken up into...
The ad industry can be cutthroat and merciless by nature, but if marketers want to make real strides when it comes to inclusion, they must leave their self-serving tactics at the door. "Even if I make an equitable workplace for Vox, it does no justice if other media places aren't also moving their standards," said...
Tony Gulisano, global chief growth officer of The One Club for Creativity and a well-known figure in the advertising industry, has died at the age of 70. Gulisano died suddenly in New York on March 25. He was a champion of creativity who spent the past 40 years developing international advertising awards programs and forging...
One of Reddit's most popular April Fools' Day stunts returns April 1 after a five-year hiatus, and this is no joke. At 6 a.m. PT/9 a.m. ET on April Fools' Day, r/place will make its momentous return to the platform. The communal, 1,000-by-1,000-pixel canvas enables logged-in Redditors to place a tile or pixel of their...
Nike's Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later, the brand faces a challenge: how do you make the shoe relevant to a younger generation? Nike's answer was to head to the metaverse and enlist kids to create a digital world centered around the...
Having begun a major international recruitment drive last year, music streaming service Spotify has expanded its advertising sales leadership across Europe--with hires from Google and LinkedIn set to join in the coming weeks. With 406 million active users, the business has announced that it will increase its ad sales and ads business marketing team by...
Simply put: There aren't many women-owned ad agencies in North America. According to the 4A's, there are 22,000 ad agencies across the continent. Less than 1% are owned by women. Those who do run their own shops want to change that, starting with Zembezi founder and CEO Jean Freeman and Cornett president and owner Christy...
Editor's note: This is the first installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Brands have historically been major players in the concert industry: In 2019, sponsorships accounted for $590 million of Live Nation's earnings. It's no mystery why brands...
Programmatic advertising remains a key revenue driver for most digital publications, yet most are only transacting on some of their audience. That's because digital advertising's currency is the third-party cookie, which is only relevant for Google Chrome users. In the U.S., Chrome has slightly less than 50% of browser market share, according to Statcounter. Yet...