Exceptional customer service is essential to nurture, retain and earn the loyalty of customers. And the big win for you? Devoted customers mean more revenue for your company! One way to earn that customer loyalty is by offering awesome customer service. Customers want real-time interaction with the companies they deal with. People have come to...
How did VaynerMedia go from being a creative upstart to Adweek's Breakthrough Media Agency of the Year? In this episode of Yeah, That's Probably an Ad, senior reporter Olivia Morley speaks to VaynerMedia evp of media solutions John Terrana about the agency's incredible year, which included securing its creative clients' media businesses and nabbing AOR...
Following the displacement of millions from Ukraine after Russia's violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect...
Favor wants to revolutionize healthcare for millennials and Gen Z. That's why the digital health platform formerly known as The Pill Club launched a rebranded site on March 21. This officially marks a shift from a digital platform for contraception to what CEO Liz Meyerdirk described as "the most trusted digital platform for women and...
Stripping away the hype and looking past the promotional frenzy that dominates April 20--also known as the Black Friday of cannabis retail--there's a low-key, tried-and-true buyer who will continue in 2022 to be the backbone of this seminal spring holiday. This knowledgeable, long-time consumer will propel the industry--helping to boost its sales by 130% over...
The challenge Though I'm confident the metaverse will become an everyday reality and a dominant media touchpoint in the future, no one yet knows what form it will actually take. This hasn't stopped companies from making big bets and investing billions; for example, Microsoft bought Activision Blizzard, Facebook rebranded to Meta and Unity acquired the...
TikTok allows users to chat with other users in private conversations that can be found on the application's "Direct messages" screen. Users have the option to pin their favorite chats to the top of the Direct messages screen so that they can easily access them whenever they want. Our guide will show you how to...
Pew Research Center did some digging on the non-social people on social media--specifically, "lurkers" on Twitter. The think tank surveyed 2,548 U.S. adult Twitter users last May and zoned in on 1,026 respondents who shared the valid and active Twitter handles for research purposes, further whittling that down into a subset of 917 users with...
The house lights dim, music begins playing and a spotlight illuminates the runway. But as the first model struts down the catwalk, it's clear this isn't your typical fashion show. All the models are puppets made from upcycled clothing. The unusual show is part of a new campaign from Vestiaire Collective, an online fashion marketplace....
Snapchat allows users to customize the look of their Bitmoji with different outfits, poses and backgrounds. Our guide will show you how to change your Bitmoji's background from within the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left corner of...
Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited acquisition proposal" from the private equity consortium. The decision was made following a...
Publicis Media delivered an astonishing year of new business in 2021. Its agencies--Spark Foundry, Zenith and Starcom--reeled in some of the biggest fish, as the group collectively landed Walmart and automaker Stellantis. Zenith snagged over a billion dollars in managed media spend for pharmaceutical giant Eli Lilly and Inspire Brands' Dunkin' and Arby's, while Starcom...
MediaCom's credo, "People first, better results," has been on full display over the past two years. As the pandemic's uncertainty upended the industry in 2020, the WPP media behemoth nurtured and grew relationships with clients while taking care of its employees and cultivating new capabilities. In 2021, that same mindset steered MediaCom out of choppy...
The careers of most successful female founders often resemble a winding road of unanticipated pivots and graceful (but no less begrudging) concessions until they find their footing. This is not to say these women did not have well-orchestrated plans for their businesses, but reality has a way of interfering with even the best-laid plans. That...
When he founded VaynerMedia, Gary Vaynerchuk didn't even know media and creative agencies had split apart decades earlier. So it didn't occur to him to have separate creative and media agencies inside his fledgling holding company, VaynerX. Becoming a full-service agency was always the plan. Legacy holding companies, on the other hand, are now trying...
Hybrid work may be here to stay, but people are ready to say goodbye to their home offices and sofas to see the world again. According to a survey by consumer insights firm GlobalWebIndex, travel intent for 2022 is up across every category surveyed, with road trips seeing the largest bump at 18%--perhaps because people...
When Benefit Cosmetics opened its first store in San Francisco in 1976, the brand's founders, twin sisters Jean and Jane Ford, also inadvertently opened the door for transgender people to feel seen. At the time, Benefit's store was in the Mission District, a San Francisco neighborhood with a large LGBTQ+ community. Over the last 46...