After two years of virtual events, upfront season has finally transitioned back to in-person presentations. Nickelodeon became the first company to hold its major upfront event in-person with this afternoon's presentation at New York's Palladium Times Square. And for its first traditional upfront presentation since 2018, Nickelodeon focused on expanding its key kids franchises--including SpongeBob...
In recent years, the globalized nature of digital marketplaces has sparked reasonable fears of social, creative and cultural homogeneity--a sort of mass standardization of what we purchase and how we do so. In large part due to the reach of social networks, trends rapidly expand from a single post to a global audience, and anyone...
The majority of Jane Hwang's career has been spent at the multinational corporation, Mars, leading marketing efforts for iconic brands like Skittles and Dove (the chocolate bar) that have been around for generations. However, in her most important role to date, as the Global Portfolio VP for M&M's, Hwang is thinking more about the cult...
Last week, Orlando hotel occupancy reached 54.3%--the highest rate since the pandemic began according to Visit Orlando. The upswing of spring break travelers (and thrill-seekers alike) is something that Xiomara Wiley and her team are not only excited for, but also prepared for in all new ways thanks to deep consumer listening, empathy, and agility....
Media.Monks teamed up with Meta on a special Women's History Month halftime show in the metaverse during halftime of the live virtual reality broadcast of Sunday's National Basketball Association matchup in which the Philadelphia 76ers visit the Phoenix Suns. Myla Unique Minor, assistant director of the NBA for Media.Monks, will interview two-time Women's National Basketball...
Customize your avatar in Hugo's latest NFT and connect your crypto wallet--Metaverse Fashion Week (MVFW) is here. Iconic luxury brands like Dolce & Gabbana, Dundas and Etro are partaking, and the activities this week matter more than you might think. What is Metaverse Fashion Week? Held in Decentraland, a virtual-social world powered by the Ethereum...
Group Black, a collective and accelerator for Black-owned media, announced Thursday morning that it has secured a significant media investment from the consumer goods corporation Procter & Gamble. The total commitment is reportedly a nine-figure sum, though both parties declined to provide financial specifics. Group Black debuted last June with an initial spend of $75...
Catwalk shows from Tommy Hilfiger and Elie Saab. The grand opening of a flagship Selfridges store. An afterparty hosted by Dolce & Gabbana. It all sounds very exclusive. But the truth is that this is Metaverse Fashion Week (MVFW) and you don't have to be Anna Wintour to get a front row seat; anyone can...
Brands want to know they have the most effective creative to drive sales, but they also want to understand how their brand is perceived by their customers. Traditional approaches have lacked the precision of performance marketing techniques and are losing their edge in a world of cookie depreciation. Market research firm MarketCast wants to position...
Britain's advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency around online advertising, working with members of IAB U.K. including Google, Amazon Ads, Twitter, Meta, Yahoo and TikTok. Set to run from June for a 12-month period, the pilot is named "Intermediary and Platform Principles,"...