For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z's influence on the humble cup of Joe is growing. That's why McDonald's is targeting the younger generation in its latest work for McCaf? in the Gulf. Created by the brand's dedicated Publicis Group agency, Studio M, McDonald's...
Traditionally, marketing tends to be aspirational, featuring good-looking people living a life most everyone wants. The characters in these ad campaigns have big homes, luxury cars and high-paying careers. They go on ski trips and relax on sunny beaches. All their friends and family members are affluent--and gorgeous. The idea, of course, is to convince...
With the spotlight more focused on gender equality this week because of International Women's Day, dating app Bumble wants to call attention to inequities in romance. The brand aims to close what it calls "the romance gap," a phenomenon in which men and women face different expectations in dating and relationships. According to a survey...
Ah the '80s. The decade that brought us Duran Duran, Jazzercise, Ghostbusters, shoulder pads and Super Mario Bros. It's all too easy to get nostalgic for eras gone by and (what feels like) simpler times. Which is exactly the point German asset bank Union Investment makes in its most recent ad. Putting a spin on...
When South by Southwest returns to downtown Austin, Texas, on March 11, the festival--renowned in part for its reputation as a launchpad for buzzy debuts--will be undergoing perhaps the most significant reinvention in its own 35-year history. In addition to returning to an in-person format for the first time since 2019, this year also marks...
In late February, Adweek's fourth annual Challenger Brands summit was held virtually. From Feb. 22-24, leaders of disruptive upstarts and legacy brands reinventing the way they do business discussed the marketing landscape, innovation and consumer insights. Attendees heard from executives at brands like Applebee's, e.l.f. Beauty and Mattel, as well as celebrity executives Alicia Keys,...
Investment in British television advertising reached record levels in 2021 at $7.16 billion (5.46 billion pounds), an increase of 24% year over year as over 1,000 new advertisers used the medium. The figures, based on data from Nielsen Ad Intel, saw an increase of over $1.3 billion (1 billion pounds) on the previous year and...
TikTok turned the volume up on SoundOn, an all-in-one promotion and music distribution platform aimed at helping new and undiscovered artists grow their fanbases, harness their creative voice and get their music heard worldwide. Artists can use SoundOn to upload their music directly to TikTok and begin earning royalties when that music is used on...
Meta said late Tuesday that it updated its Community Help feature on Facebook so that Ukrainians and others in the war-torn region can find reliable information from local UN agencies and Red Cross societies. Information that will be provided includes where to seek medical help, how to stay safe and how to get assistance, for...