Editor's note: As part of our coverage of Russia's invasion of Ukraine, Adweek has been reaching out to creative professionals who remain in the country. Slava Denys, creative director for Cheil Ukraine and citizen of Kyiv, shared the following dispatch with BBDO executive vice president Matt MacDonald and gave permission to share broadly. This piece...
Beginning this fall, Saturday Night Live fans will have to head to Peacock, not Hulu, to catch the latest episodes of the show--along with all of NBC's other in-season series. NBCUniversal has terminated its partnership with Hulu, an NBCU spokesperson confirmed, with all current in-season programming--including Saturday Night Live, The Voice along with the Chicago...
Reddit said Friday that it disallowed links to Russian state-controlled media outlets across its platform. Many communities had already been banning such links. Reddit will continue to not allow ads targeting Russia or from any entity based in Russia. As for its efforts to moderate content for misinformation, Reddit explained in a blog post Friday,...
Vox Media is discovering that addressing social justice is sweeter than ice cream. Ice cream brand Ben & Jerry's and Vox Creative are continuing their branded content partnership with a second podcast series called Into the Mix. The show hopes to influence future social activists through discussions with cultural figures like singer John Legend. The...
WWE is looking for a TikTok correspondent to cover WrestleMania 38, set for Saturday and Sunday, April 2 and 3, at AT&T Stadium in Dallas. A contest running on TikTok from Saturday (March 5) through March 18 will give fans the opportunity to use the platform's Duet feature and share videos on the WWE TikTok...
What it takes to unleash great marketing today-marketing that truly moves people-requires buy-in both internally, communicating creativity's direct tie to commerce, as well as externally, connecting creativity to what's most important to your consumers. It can often take a decade or more worth of experience to hone in on the skills necessary to be successful...
Multiple companies, from Apple to WPP, have ceased operations in Russia following the country's invasion of Ukraine. And that sits well with the American public. In total, 82% of U.S. adults feel brands should stop doing business in Russia, according to data analytics firm YouGov, which polled 2,000 people on March 3. Only 10% of...
After spending so much time at home during the Covid-19 pandemic, the return to public spaces can feel stressful and uncomfortable. Washable rug brand Ruggable is playing on that conflict by working with marketing agency Red Antler on its first-ever national brand campaign "Take the Floor," which launched March 1. A 60-second spot shows frazzled...
For many business owners, getting your products or services seen is a major part of the climb to success. For historically-marginalized genders, that can provide a bigger challenge when resources and opportunities are comparatively limited. In celebration of Women's History Month, online grocery platform Instacart is expanding its Ads Initiative. Pledging up to $1 million...
Continuing the "Journey to the Peak" campaign from last year's Super Bowl, Paramount+ and creative agency Droga5 return to the brand's iconic mountain with an eclectic new mashup of animated and human characters in wacky scenarios. The streaming service released two new 30-second spots: "The Storm," making its debut on Feb. 26 on SNL, and...
One of the nation's premier agribusiness and food brands, Land O'Lakes, Inc., is shaking up the agriculture industry by leveraging tech platforms to innovate and meet consumer demands. Land O'Lakes CMO Heather Malenshek joined Adweek's Challenger Brands Summit to talk about lessons "churned" during the pandemic, evolving as a challenger brand and how Land O'Lakes...
What would make an agency veteran go client-side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand. "I thought, well maybe at some point I'd like to be in that role where I call the shots--where I set the...
WPP, the world's largest agency network, said it will discontinue working in Russia following the invasion of Ukraine, affecting nearly 1,400 employees. The company, which employs 200 people in Ukraine, has released a statement that thanked its Russian staff while informing them of the withdrawal. "We deeply regret the impact of this decision on our...
TikTok allows users to mark videos as favorites, and they can also organize the videos they've favorited into collections. If you've created a collection of your favorited videos in the TikTok application and you want to rename the collection, our guide will show you how this is done. Note: These screenshots were captured in the...
Instagram began rolling out auto-generated captions for all videos that users post to their feeds. Captions will be turned on by default, but creators can turn these captions off before sharing their videos if they don't want auto-generated captions to be displayed. Our guide will show you how to turn off captions on your videos...