For Women's History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of our series, these leaders share their lived experience and advice for women who want to follow in their footsteps. We're joined by Nancy Reyes, CEO of TBWA\Chiat\Day New York; God-is Rivera,...
Meta filed a lawsuit Wednesday in the U.S. District Court for the Northern District of California against Chad Taylor Cowan, claiming that his company, CFS Solutions, provides fake engagement on Facebook. Director of platform enforcement and litigation Jessica Romero said in a Newsroom post that CFS Solutions provides fake reviews and feedback aimed at helping...
Editor's note: This is part of Marcus Collins' Check the Rhyme series, in which he extracts marketing insights from rap lyrics and explores the influence of hip-hop on the marketing world. Hip-hop provides a masterclass on how we can consider and frame our marketing activity--take Andr? 3000's verse on Outkast's 1996 classic "Elevators (Me and...
When Molly George moved from the client side of marketing to the agency world, she was assured by a mentor that she would not be expected to study the intricacies of the brands she worked on--she would just have to "be the connector." Nine years into her self-made gig as the co-founder and CEO of...
Anheuser-Busch InBev put its media accounts into review last September, shortly after company appointed Benoit Garbe as chief marketer in the U.S. At the time, incumbent Dentsu, Publicis and WPP were the three companies up for the business. Now, AB InBev has announced that it has awarded a majority of the business to Publicis Groupe....
Meta removed a deepfake video from its platforms Wednesday that depicted Ukrainian President Volodymyr Zelensky ordering his country's troops to surrender to Russia. Head of security policy Nathaniel Gleicher explained in a tweet, "Earlier today, our teams identified and removed a deepfake video claiming to show President Zelensky issuing a statement he never did. It...
McCann Worldgroup has named Fernando Fascioli as its new president for Europe and the U.K., succeeding Mark Lund who is set to retire. Fascioli, who began in the agency network's Uruguayan offices in 1994, is currently the president of McCann Worldgroup Latin America & Caribbean, a position he has held since 2014. He will relocate...
Scotch is big business in Asia and Chivas knows it. Now, the brand is blending the worlds of K-Pop and whisky to appeal to a new generation of drinkers in the region. Chivas has just signed on Lalisa Manoban (aka Lisa)--who performs with one of K-pop's biggest girlbands Blackpink--as its latest ambassador and the first...
Welcome to marketing in 2022, when brands are rushing to enter the metaverse and launch products and experiences that don't exist in the real world. Heineken is the latest advertiser to jump on the metaverse bandwagon. Today it launched its first metaverse beer, Heineken Silver, a virtual beverage that you can't taste. Heineken Silver is...
Following the displacement of millions from Ukraine after Russia's violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect...
When it comes to ideating and producing memorable creative today, there's more than one way to skin a cat. Many companies are building in-house creative departments in order to save on cost, move faster, ensure brand consistency across the entire customer journey, and encourage ideas from within. That said, it's hard to argue that the...
When someone streams a Live video on Instagram, other users can request to join their livestreaming session. However, creators can turn off this requests feature if they don't want to receive requests from other users. Our guide will show you how to turn off these requests to go Live in the Instagram application. Note: These...
Brand suitability provider Zefr will be Meta's initial partner for providing independent reporting on the context in which ads appear on Facebook Feed. Meta said Zefr was selected after an extensive vetting process, and the two companies will collaborate on developing a solution to measure and verify the suitability of adjacent content to ads in...
Welcome to Amazon, James Bond. The tech giant finalized its $8.5 billion acquisition of Hollywood studio MGM, the company said. This is Amazon's second-largest acquisition ever, only behind its $13.7 billion purchase of Whole Foods in 2017. "MGM has a nearly century-long legacy of producing exceptional entertainment, and we share their commitment to delivering a...
Does that spontaneous French tattoo you got during your 2019 vacation really mean "faith," or does it actually mean "liver?" In a new campaign timed for World Tattoo Day, language-learning program Duolingo is prepared to help those who are inked and unsure. Beginning March 21, the brand is launching "#TattooDuoOver," a campaign that will run...
If there's one thing we love here at Adweek, it's brand mascots, from the most notable to the obscure. For over a hundred years brands have been creating mascots to help market their products to consumers. This Women's History Month, we're taking a look back at some of the most iconic and enduring brand mascots...
YouTube debuted its YouTube CTV Ads Leaderboard Thursday. The list showcases the top 10 ads from campaigns that ran on YouTube connected TV screens in 2021. YouTube explained that organic views are not a part of the methodology for this list because CTV ads on its platform are a special ad format, and the majority...
Learning to let go of societal expectations and live more freely can be the key to happiness. One convenience chain is daring its customers to consider the possibilities when they throw caution to the wind. Convenience store Sheetz is teaming up with agency Joan to ask, "Why the Sheetz Not?" in a widespread campaign launching...
The Sandbox is partnering with Paris Hilton in the metaverse platform's ongoing quest to better integrate itself into mainstream entertainment culture. The company announced the partnership with a DJ set performed by Hilton at the South By Southwest culture and technology festival in Austin this week. The deal, inked between the Animoca Brands-owned metaverse company...
Nature's Fynd, a fast-growing startup that sells vegan products made from fermented fungi, has locked down its first national retail deal with Whole Foods Markets in 10 states. The new partnership gives Nature's Fynd a significant boost in mainstream distribution--which expands from boutique chains in a smattering of markets and via its direct-to-consumer platform--for its...
Byron Allen's media group--whose holdings include The Weather Channel and 27 local network affiliates--filed a suit against Nielsen, seeking billions of dollars in damages for "fraudulent misrepresentation and fraud by concealment." The companies (including Weather Group, Entertainment Studios Networks and CF Entertainment) claim that Nielsen's panel ratings system is "antiquated, highly unreliable and fundamentally flawed,"...