Stressed Consumers Are Cutting Back on Expensive Plant-Based Meats
Adaptogen-enhanced water, ashwagandha and booze-free booze is in, while plant-based meat is ... out? A new report from Brightfield Group found that consumers are most concerned with sleep, relaxation and exercise headed into this third year of the pandemic. They're gravitating toward products like matcha tea, melatonin and ginseng that support those "need states," while...