Spotify will become the main partner and official audio streaming partner of FC Barcelona following an agreement between the streaming platform and the iconic soccer club, revealed Tuesday. The Spotify brand will appear on the front of the men's and women's team shirts starting with the 2022-23 campaign and for the next four seasons, and...
Bracket season has gone to the dogs. A new flavor of Busch Dog Brew will be released this fall, and Busch Light is once again searching for a dog to represent its dogs-only product, this time to appear on the can. Bracket-style competition #BuschBarkBracket will be used to find that dog, with fans vying for...
Jackass crew member Steve-O, never one to back down from a dare, has played tetherball with a beehive, jammed a fish hook in his face for a swim with sharks and walked a tightrope over an alligator-inhabited river--with raw chicken in his jock strap. All this was done for the amusement of the R-rated movie-loving...
In honor of Women's History Month, Adweek is paying tribute to those who are defying gendered expectations in advertising, marketing and media while shedding light on the harassment, tokenization and perpetual lack of resources that women face in the workplace. From highlighting agencies with untraditional family planning policies to underscoring the damaging effects of exclusionary...
A new campaign for popular cannabis brand Pax isn't a spring fashion spread for a glossy magazine like Vogue or Elle, but it could easily pass for one. With its editorial poses and colorful props--models co-star with an explosion of flowers against a soft peach-tinted backdrop--the work puts some of the industry's unsung heroes into...
Wendy's and Rick and Morty are at it again, this time in Las Vegas. The longtime partnership between the fast-food chain and Adult Swim's hit animated series continues with "Morty's Mayhem," a Las Vegas activation that coincides with college basketball's biggest event, March Madness. From this Thursday through Sunday, March 20, fans in Las Vegas...
Meta is making it rain in Spain. Facebook's parent company said Tuesday that it is making a "significant investment" in people and infrastructure in the country, which includes doubling its office space in Madrid and recruiting up to 2,000 people over the next five years. Spain will also be home to the world's first Meta...
For two years, consumers in the U.S. have been struggling to adapt to a new normal, whatever that may mean. The result has been massive stress. A March 2021 survey by the American Psychological Association that showed Americans were more stressed than ever before. Almost half (48%) reported elevated stress levels due to the pandemic,...
The flurry of press releases, LinkedIn announcements and new partnerships last year signaled that 2022 is surely going to be "the Year of the Self-Service First-Party Retailer DSP"--which is admittedly a mouthful but has a nice ring to it. Target Roundel led the pack early on in 2019. Then Walmart made their debut with The...
Social platforms setting up shop on other social platforms has been around, well, as long as social platforms, and the latest example emerged over the weekend when Facebook created an account on TikTok. The account is verified and had roughly 14,600 followers at the time of this post, but it had not shared any videos...
Will Ferrell must have strong feelings about the Nordics. He wrote and starred as an Icelandic singer in the 2020 film Eurovision Song Contest: The Story of Fire Saga. In his last commercial role, playing himself in General Motors' Super Bowl ad, he got very worked up about Norway. His latest advertising appearance sees him...
Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years--and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new platform, Front Office Sports Learning, a permanent landing page on its website that...
Gender-based violence is an international problem and it's one that tends to worsen during public crises. The difficulties that many victims encounter when seeking protection indicate a need for global solutions, and for many that begins with open discussion. Hoping to raise awareness around the troubling statistics around gender-based violence and start a dialogue about...