For Women's History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of our series, these experienced industry luminaries share the best career advice they've ever received from leaders and mentors in their lives. We're joined by Nancy Reyes, CEO of TBWA\Chiat\Day New York;...
A dramatic shift is underway for marketers. Those who embrace these changes are well positioned for 2022 and beyond. Those who don't run the risk of losing credibility with clients and falling behind their peers. This transition, driven by data, analytics and digital tools, is happening at warp speed. Just a couple years ago, physical...
Twitter said Wednesday that Professional Accounts are now available to all users globally. The social network previewed this move last October, when it introduced Twitter for Professionals, which it described as a single destination for businesses, creators, developers and publishers across all industries to showcase their content, products and services directly on Twitter free-of-charge. Professional...
Corona is celebrating its new status as the Official Cerveza of Major League Baseball by giving away Opening Day tickets on Twitter. For one day only Thursday (March 31), fans can enter by following @coronaextrausa, replying to the ticket giveaway tweet Thursday, tagging a friend who is 21 and older and including the #CoronaMLBtix hashtag....
Thank you for your interest in the Adweek Executive Mentor Program! Please see below for a list of frequently asked questions. What is the Adweek Executive Mentor Program? The 2022 Adweek Executive Mentor Program was born out of the Adweek's DEI Council initiative to help advance diversity, equity and inclusion within the C-Suite. Through a...
A global independent study from the World Federation of Advertisers (WFA) and Nielsen has found people of all ages aren't exposed to a high number of alcohol ads online, despite recent scrutiny around how booze brands target consumers on digital platforms. Using AI technology, the research uncovered a total 0.82% of all ads seen by...
Why take the long way when Shortcuts are available? Messenger introduced Shortcuts Tuesday, a new command system to give users easier, quicker access to their favorite features in the Meta-owned messaging application. The two Shortcuts that debuted Tuesday are: @everyone: When a user starts a message in a group chat with @everyone, all members of...
Patr?n has a history of celebrating the Mexican traditions that inform the tequila's foundation. To bring some of that to life, the brand held an immersive experience in New York that highlighted the creators who help bring the culture to life. The two-day event, "Residencia Patr?n," included a mix of luxury Mexican artisans, inventors and...
As advances in computer graphics and natural language AI have made it easier to create realistic-seeming virtual humans, some companies are attempting to turn these artificial personas into influencers that can work on behalf of brands and cultivate a fan base. One such company is New Zealand-based startup Uneeq, maker of a digital human called...