Ryan Reynolds is a man of many talents. Award-winning actor? Check. Advertising visionary? Check. Soccer club owner? Check. It seems there's nothing the Green Lantern star can't turn his hand to. Well, not quite. As it turns out the multi-hyphenate might not be the person you'd want to be take in-flight safety advice from in...
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn't going to cut it for an ad industry that's evolved to prioritize data privacy....
As the situation in Ukraine worsens by the day following the unprovoked invasion by Russia, pressure on remaining western brands and advertising companies continues to grow. Major companies, including oil and gas brands such as Shell and BP, have divested operations in Russia alongside the world's largest brands, including Amazon. Even Philip Morris, Imperial Brands...
Recent revelations have shed more light on "Jedi Blue," the codename for Google's alleged proposal to lower digital ad fees for Facebook and give them other benefits such as speed in header bidding auctions. In return, Facebook was to pledge support for Google's header bidding alternative Open Bidding. The news is a betrayal of publishers'...
Picsart is tapping artificial intelligence to expand the range of fonts it offers. The photo and video editing platform announced a new collection of typefaces created entirely through generative machine learning. The company eventually plans to add the ability for users to produce their own based on sets of text descriptors. The tool is the...
Department store chain Macy's has launched Own Your Style, which the retailer describes as a new experience to help customers identify and shop according to their personal styles. The platform includes branded content, data-driven product suggestions and storytelling to help customers find everything from fashion, beauty and home items to in-store experts to assist them...
It's fashion show time for Bitmoji on Snapchat. Snap Inc. debuted Outfit Sharing, a new feature that enables Snapchatters to share what their Bitmoji is wearing with their friends. The feature debuted on iOS, with Android to follow, with a new collection from Converse including hoodies, shirts, shorts and sneakers. Users can tap the new...
Russia's invasion of Ukraine has displaced millions, not only leaving them without shelter but also without a consistent source of income. It's estimated that within just over two weeks, 2.5 million escaped Ukraine to surrounding countries such as Poland, which, according to UNHCR data, has received 1.6 million refugees. The same data shows 245,000 Ukrainians...
For Women's History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of this video series, these leaders discussed the challenges women, and especially women of color, currently face in the industry and what needs to change in order to empower marketers to overcome...
We've all felt utterly helpless staring at our TV screens over the last few weeks at what is happening in Ukraine. But there are things Adland can be doing to help. As the war and humanitarian crisis continue to unfold there, it's become apparent this war is not only being fought on the ground but...