Interpublic Group is suspending operations in Russia following the continued invasion of Ukraine. Following in the footsteps of Accenture and WPP earlier this month, IPG chief executive Philippe Krakowsky wrote to staff and posted on LinkedIn a note outlining the reason for taking the step. He initially highlighted the company's decision to support its staff...
Should you ever want to talk with an expert on brand logos, it's hard to do better than Jason George. A 30-year-old resident of Mumbai, George is not a CMO or even a marketer. He's not even a consultant. Often called "the Human Billboard," George is a tattoo artist who has covered most of the...
From finding consistent compensation to having the ability to secure resources, pursuing a passion as a viable career can be a significant challenge, especially for the Latinx community. To address this, beer brand Estrella Jalisco launched its "Vive Tu Estrella" campaign aimed at providing the resources needed for a career opportunity. To lead the campaign,...
South by Southwest 2022 has officially started, with in-person events returning--under a new ownership team--after Covid has kept attendees at home since 2020. On this week's episode of Yeah, That's Probably an Ad, we are joined by Adweek's sustainability editor Kathryn Lundstrom and senior emerging tech reporter Patrick Kulp are on-site in Austin. They preview...
Lindsey McInerney wears many hats. She's a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. But mostly, she's a technologist. In 2020, McInerney was working on how to marry brands in the world of Web3 and the metaverse. The game changed when she met actor Ashton...
After the WarnerMedia and Discovery merger is finalized, the company's two major streaming services, HBO Max and Discovery+, will be combined into a single streamer--eventually. With the pending merger of WarnerMedia and Discovery looming as early as next month, Discovery CFO Gunnar Wiedenfels--who will also serve as CFO for the combined Warner Bros. Discovery--confirmed Monday...
The Chartered Financial Analyst (CFA) Institute, the global association for investment professionals, will later this year release a global marketing campaign in a bid to "evolve" its standing in the finance sector following its hiring of agency network MSQ as its agency of record. The organization currently has over 175,000 charterholders around the world while...
Ahead of the release of its new film The Invisible Thread, Netflix commissioned a pop-up store to sell household products that LGBTQ+ families need to own (highlighting that they use the same objects as everyone else in the process.) The campaign titled "HOM" has been created by Dude to address the family issues of the...
Discount designer retailer Saks Off Fifth has been conducting customer research over the past year, surveying about 5,000 fashion and luxury customers about how they shop those categories. The study identified a younger, fashion-minded customer who has become the focal point for the brand's spring campaign, which introduces a new tagline and visual identity. "These...
As a music festival entering its 35th season, SXSW has seen the debuts of some of the biggest stars of our time: Katy Perry, John Mayer, The White Stripes and Amy Winehouse all got their major breaks in downtown Austin, Texas. But SXSW was destined from the start to be about more than music. Technology...
In one of the zanier bookings slated for this year's South by Southwest tech festival in Austin, Texas, billionaire mogul Mark Cuban is set to share a stage with a computer-graphic character called Zero, an anime-like avatar who sports spiky red hair and a cyborg right hand. The latter will appear via video call from...
My first job out of college was at Google. I didn't know much about marketing at the time, let alone what marketing meant at Google, but it was the best offer I had by a mile. At the end of our first orientation day, after getting branded lava lamps and sitting in on a Q&A...
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes, but they weren't confused. More than 20 million people knew to direct their phones toward their TV screens and let the QR code set up a Coinbase account for the chance of redeeming around $15...