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Новости за 03.03.2022

Morphe Cosmetics Strikes Gold With Its Next Collaborator, Lucky Charms

Adweek.com 

Morphe Cosmetics' next major collaborator won't be found offering tutorials on YouTube or walking down the latest fashion runway. Instead, you just have to head to your local cereal aisle. Today, the brand announced its next major partner, General Mills' Lucky Charms. The Morphe X Lucky Charms: Make Some Magic Collection will launch on Tuesday,...

Accenture Discontinues Business in Russia Following Invasion of Ukraine

Adweek.com 

Business consultancy Accenture has announced that it is to discontinue its business in Russia following the invasion led by President Vladimir Putin of its neighboring country Ukraine. Almost 2,300 members of staff are employed in Russia, including its marketing services division Accenture Interactive where it has worked with Unilever, Avianca and Radisson Hotels. The company...

Meta Pulls Plug on Facebook Campus

Adweek.com 

Meta pulled the plug on Facebook's attempt to return to its roots, as users of Facebook Campus--the dedicated section in the flagship Facebook application for students at select schools, with profiles separate from main Facebook profiles--began receiving in-app notifications that Campus would be shut down March 10. Facebook Campus was only open to people with...

TikTok: How to Delete a Favorites Collection

Adweek.com 

TikTok allows users to mark videos as favorites, and they can also organize their favorited videos into collections. If you've created a collection of some of your favorite videos but later decide that you no longer need or want the collection, our guide will show you how to delete it. Note: These screenshots were captured...

Twitter to Begin Surfacing Notes From Its Birdwatch Pilot on Tweets for Some US Users

Adweek.com 

Twitter will begin surfacing notes from its Birdwatch pilot of a community-driven approach to tackling misinformation directly on some tweets for a small, randomly selected group of users in the U.S. Vice president of product Keith Coleman said in a blog post Thursday that those notes will need to be rated as helpful by enough...

Travel Industry Cuts Flights, Cruises and Tours to Russia

Adweek.com 

While not quite as emphatic as its counterparts in the sports world, the travel industry has coordinated its own response to Russia's invasion of Ukraine. In a growing number of countries, the travel sector was given little choice in the matter. The U.S. State Department issued a Do Not Travel advisory to Russia, citing "the...

Bring Justice to Shelf to Make Commerce More Equitable

Adweek.com 

The increased global demands for inclusion and diversity are pushing retailers and their brand partners to make commerce more accessible and equal for all. Leading retailers are accelerating their efforts to scale more small business, direct-to-consumer and social impact brands. This initiative that prioritizes upcoming inclusive brands over more established ones is called "bringing justice...

Elephant Appoints Its First Ever Chief Creative Officer, Chris May

Adweek.com 

IPG creative agency Elephant has promoted Chris May to the newly created position of chief creative officer. May, one of Elephant's founding members, was previously executive creative director. In his new role he will be tasked with establishing the creative vision for Elephant, as well as attracting and retaining top creatives and diverse talent. He...

Meta: More Women-Led SMBs Went Digital During the Pandemic, But Challenges Remain

Adweek.com 

Meta kicked off Women's History Month with Thursday's release of an installment of its ongoing Global State of Small Business report series dedicated to women-led businesses. The company found that small and midsized businesses led by women are facing the challenges of the pandemic by effectively shifting their businesses online and leaning on digital tools....

Tea Company Ekaterra Launches Global Media Review Following Unilever Sale

Adweek.com 

A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo and Brooke Bond. The review from Ekaterra follows its sale from former parent company Unilever to CVC Capital Partners Fund VIII for nearly $5 billion (4.5 billion Euros) last November. The review will be conducted...


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