Conversations, a new virtual event from Meta dedicated to businesses, developers and partners interested in building better and faster experiences on the most popular messaging platforms, will take place Thursday, May 19. Meta vice president of business messaging Matthew Idema said in a blog post Thursday that more than 1 billion users across Instagram DM,...
For all the pledges we saw in 2020, we've seen little real action. Even while they complain of a "war for talent," agencies aren't doing enough to change how they recruit and promote talent. As a rule, agencies are ignoring a large, cross-cultural population full of talented individuals who would help inject fresh perspectives into...
Pinterest is honoring International Transgender Day of Visibility Thursday with actions including highlighting trans creators, sharing data about related searches on its platform and supporting trans-led and trans-focused organizations. The company said in a blog post Thursday, "Pinterest is where anyone can freely discover how to create a life they love, and that includes our...
Thin-film plastic bags are used to wrap food, furniture and apparel and are then discarded, often contributing to the huge amount of plastic that winds up in the ocean each year where it endangers animals and enters our food system. Fashion designer Tom Ford and Lonely Whale, a nonprofit focused on keeping plastic out of...
Adam Devine has starred alongside a bevy of Hollywood heavy hitters, from Anna Kendrick and Rebel Wilson in the blockbuster Pitch Perfect films to John Goodman and Danny McBride on the lauded HBO comedy The Righteous Gemstones. Next up for the actor, who also calls himself a "fit-fluencer and beverage entrepreneur," is a bit of...
In its second upfront since becoming a Latino-owned and managed company, Fuse Media is expanding the content it delivers to young, Latinx and multicultural viewers. Ahead of its 2021 upfront presentation, Fuse Media unveiled a new streaming division favoring cord-cutters. For this year's upfront pitch, the company is doubling down on its streaming push, with...
Those of us old enough to remember the financial meltdown of 2008 might also recall the final, disgraceful chapter of it. It wasn't just that 9 million people lost their jobs; it was that the financial institutions that had traded all those securities based on subprime mortgages--and then been bailed out by the federal government--proceeded...
CNN is running out of time to diversify away from cable news, its unsustainable moneymaker. And when Chris Licht becomes president of CNN this May, he will have difficult decisions to make. CNN's parent company, WarnerMedia, is merging with Discovery this spring. David Zaslav, who will soon lead Warner Bros. Discovery, knows that CNN is...
If, in the last few years, you have found yourself searching the internet for information about which streaming service was carrying what shows at which time, you are not alone--and TVInsider wants to help. The publisher, the only digital property of the holding group NTVB Media, has seen a rapid uptick in traffic, revenue and...
Every year on March 31, Transgender Day of Visibility is celebrated to spotlight those who identify with the community and raise awareness on trans and nonbinary issues still being faced today. It's why TikTok is holding a live event on its platform highlighting its creators from the community Thursday at 9 p.m. ET. The video...
Thursday marked Instagram's turn to unveil new direct messaging features, following similar moves by Meta corporate siblings Messenger and WhatsApp earlier this week. The new DM features detailed by Instagram are available in select countries to start, with plane to extend them globally. They are: Music sharing: Integration with Amazon Music and Apple Music, with...
Twitter kicked off pilot tests this week for three new ad formats: Interactive Text Ads, Product Explorer Ads and Collection Ads. Group product manager Madeleine Bayer and product manager Lauren Nagra said all three formats will be visible to U.S. users on Android, iOS and the web, adding, "As we kick off early experiments, we'll...
Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world's most admired companies - L'Oreal, Kellogg's, Google, Coty, and Estee Lauder. One of the keys to her success? She is always contemplating what's next and moving forward: "The world is in perpetual motion and we must invent the...
After years of holding separate upfront negotiations, Game Show Network and Sony Pictures Television are heading into this year's marketplace together for the first time ever, the companies said today. In their combined upfront pitch to marketers, the Sony-owned GSN and Sony Pictures Television are focusing on live viewing, integrations and their expanded syndicated program...
Mastercard's marketing team was well aware of the challenge inherent in launching the Touch Card, its payment tool for the blind and visually impaired, with a TV commercial. The idea behind the ad, "Spotlight," reflects Mastercard's wider attempt to convey its appeal to all senses, while demonstrating its intention to foster inclusion among underrepresented groups....
Fans attending the Final Four Tip-Off Tailgate outside the Caesar's Superdome in New Orleans, where the Final Four component of the NCAA Division I Men's Basketball Tournament will be played this weekend, will see a vending machine from Twitter, and tweeting at the @wendysvending account with select hashtags will prompt the machine to deliver personalized...
Spotify is making use of its Podz acquisition this week by testing its podcast discoverability feature to engage listeners with personalized and new content. The feature serves as a way for users to keep up to date on the latest podcasts or content relevant to the individual user, according to the streaming platform. In a...
If you are in your 20s or older and were raised in the United States, it's likely you are a die-hard football, baseball, basketball or hockey fan. You may have possibly even been born into a team's fandom as part of your family tradition. Add to that your college team, and there you have it--a...
Meta will consolidate its Ad Topics and Interest Categories controls into a single Ad Topics control starting April 11. The company said the updated Ad Topics control will cover a more extensive set of ad topics and be accessible on both Facebook and Instagram. People will be able to use a single control to set...
While small businesses have endured major economic setbacks since the start of the pandemic, survival has become especially difficult for Latina-owned businesses, which have been tasked with overcoming both Covid-specific obstacles and longstanding systemic barriers. Aimed at helping these owners gain access to supportive resources, PepsiCo has launched "Jefa-Owned"--that is, run by a Latina boss....