Activision Blizzard has once again teamed with skating legend Tony Hawk to release its special scratch-to-win skateboards which offer prizes hidden beneath the paintwork. The "Scratch Boards" campaign concept from David Madrid will encourage skaters to slide their boards to discover the codes hidden under the paint, allowing them to redeem different Tony Hawk's Pro...
The Regency era is known for social elegance and achievements in art, architecture and literature. But as of recently, it has become more widely known as the bustling backdrop behind Netflix's megahit period drama, Bridgerton. In partnership with Netflix and Bridgerton, Diageo's Tanqueray London Dry Gin is introducing a new kind of tea time with...
As human beings, we have a voracious appetite for all things new. The latest iPhone. The latest TikTok trend. The latest Netflix show. But just because they are new doesn't mean they are better. The first thing to know about innovation is that it does not come for free. It gives us some benefits but...
Meta says it's trying, but a regulator in Australia believes it's not trying hard enough. The Australian Competition and Consumer Commission filed suit against Facebook's parent company in its country's federal court, alleging that scam ads using the names and images of public figures from around the world without their consent to peddle cryptocurrency were...
Editor's note: Today's column is the third installment in Jonathan Hanson's sustainability series. Below, he urges agencies to join the growing movement for climate change action and accountability by being selective with their creative capabilities. A growing number of creative professionals are beginning to reflect on how their work is contributing to climate change, as...
Art has always been a part of Patek's world. Growing up in Brazil, he was exposed to it at a young age by his mother and brother and found himself drawn to all its different forms, from graffiti to tattoos to illustrations. The visual artist has turned his art into powerful storytelling, choosing to share...
Following the displacement of millions from Ukraine after Russia's violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect...
NBC Sports has a new ad sales chief: Peter Lazarus is returning to the division as evp of sports, taking on responsibility for its entire portfolio, including PGA Tour, Sunday Night Football, Premier League and USFL. Top line Lazarus takes over the role from Dan Lovinger, who in January was promoted to president, NBC advertising...
Sugarfina, the luxury candy brand whose Champagne-flavored gummy bears have become ubiquitous treats coveted by fashionistas, influencers and stylish brides, has joined a growing list of retailers enabling buy online, pick up in store (BOPIS) capabilities at its U.S. locations. The company recently extended its partnership with software giant Adobe--which began a few months prior...
Snapchat allows users to change their Bitmoji's pose to match their outfit or mood. Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap your Bitmoji. Step 3: Tap...
Meta introduced a set of emergency relief features that make it easier for administrators of Facebook groups formed for those purposes to spur members to take action. Admins will be able to give group members access to anonymous posts, events, files, question-and-answer sessions and, when the group becomes eligible, assisting or requesting help via the...
Snapchat now allows users to share their Bitmoji's current outfit with their contacts in the application. When someone shares their Bitmoji's outfit, the other user will be encouraged to try the outfit on their own Bitmoji avatar. Our guide will show you how to share your Bitmoji's outfit in the Snapchat app. Note: These screenshots...
As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on the orange carrot, an image that suggests groceries, the emphasis has shifted to the carrot's green stem, which serves as an arrow. When Instacart debuted a decade ago, the company delivered nothing but groceries. That's no...
Superheroes are descending on Austin, Texas. Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to celebrate, elevate and support diverse creators across art, entertainment and fashion, and the partnership will kick off at South by Southwest with an immersive augmented reality experience on Snapchat. "Milestone ARchives" was developed by R/GA,...
The American Cancer Society has estimated that in 2022 alone up to 151,030 Americans may be diagnosed with colorectal cancer, with 52,580 at risk to lose their life to the disease. Colonoscopies can help medical professionals detect the cancer in its early stages and save lives. In partnership with creative agency Beautiful Beast, the Colon...
With states across the country seeking to restrict how transgender athletes compete, The GenderCool Project and Nike are spotlighting the joy that young people find in school sports. The partnership released a 30-second campaign spot directed by Kobi Swissa of Swissa Creative. The creative, which features 11 transgender and nonbinary kids age 13-17 sharing their...