In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U.S. Thursday night, EU negotiators from the European Parliament and the Council finished legislation that aims to rein in the global digital market dominance by the world's largest tech...
Hollywood throws a ton of money into "For Your Consideration" ads--$53 million this season alone, per MediaRadar--in the hopes of winning Academy Awards for films like Power of the Dog, West Side Story and CODA. Postmates, on the other hand, took a more fiscally responsible approach to its Oscar-adjacent campaign. The brand also flipped the...
DuClaw Brewing teamed up with Biomerica and Squatty Potty on the "Give a Crap" campaign to raise funds for the Colon Cancer Foundation. Agencies that worked on the campaign include 212 Communications, Elevation Advertising and Socially Determined. DuClaw released limited-edition sour ale Give a Crap, which is brewed with black currant, blueberry and vanilla. The...
Earlier this month, athletic apparel brand Lululemon made the move into women's performance footwear with its Blissfeel collection. Now, it's taking a look into the undercelebrated nuances of women's feet with its new campaign raising awareness around the launch. Created in partnership with AOR Droga5, Lululemon's "A Woman's Foot" is highlighting the brand's expansion with...
It's a truth universally acknowledged that people watch weird stuff the internet. When the walls closed in on a world in lockdown two years ago, audiences got even weirder, tuning in to livestreams and webcams to observe inane but intriguing events around the world. This included scenic Scandinavian railway journeys, drives through downtown Tokyo and...
Women have appeared in advertising since the industry's beginnings. But are there certain products consumers trust more when women appear in their ads? And which brands are seen as allies to women? Those questions are grappled with in a wide-ranging Women's History Month survey by consumer analytics firm Engine Insights, which was shared exclusively with...
It's Mother's Day in the U.K. this Sunday, March 27, but for maternity discrimination charity Pregnant Then Screwed it's actually "Unhappy Mother's Day"--an occasion for moms to share their experiences and let loose their frustration at the country's "unaffordable child care" system. In collaboration with creative agency Wonderhood Studios, Pregnant Then Screwed flips the annual...
Disney has made significant progress when it comes to its diversity, equity and inclusion efforts--the content itself has come a long way since I was a little brown girl watching white princesses on the big screen. Disney now includes content warnings and an explanation for racism that shows up in classic films. They now have...
When ViacomCBS and Twitter detailed their multiyear global agreement last November, watch parties for original series on subscription streaming platform Paramount+ were part of the mix, and the first one will occur Friday (March 25) in support of the premiere of Halo. At 3 p.m. PT/6 p.m. ET Friday, cast members Olive Gray and Kate...
Cannabis marketers like Acreage Holdings and Weedmaps have tried--and failed-- to buy ads on America's largest commercial stage, the Super Bowl. And outside of that splashy showcase, players in the industry fight an uphill battle to advertise on the most popular social media platforms like Instagram, Facebook and TikTok, where shut-downs and shadow banning are...
Accessibility is the theme behind Snap Inc.'s first-ever Academy Awards television spot, set to air during the event Sunday (March 27). Snap noted that CODA, the first motion picture to feature a predominantly deaf cast in leading roles, was nominated for Best Picture, while Troy Kotsur from that film became the first deaf male actor...
Although the Civil Rights Act was passed almost 50 years ago, the workplace is still far from being a place where men and women exist and are valued equally. This is further exacerbated by the Covid-19 crisis, which has seen nearly 2 million women leave the workforce since 2020, often due to the still-unequal burden...
SiriusXM Media reached a deal this week with American political media company Crooked Media to be its exclusive advertising sales agent starting May and become a distributor of its video and audio content. This deal will also bring Crooked's political podcasts like Pod Save America, Lovett or Leave It and Pod Save the World--hosted by...