While pet parents may not have the luxury of direct communication with their furry companions, that doesn't mean that they aren't attuned to their needs. Who else will catalogue every nuance of a dog's whimper, which can mean anything from "I'm hungry" to "I'm not liking this weather?" The astuteness of pet owners can be...
Each spring, April Fools' Day arrives with a fresh opportunity for brands to prove themselves foolish. Amid a pandemic that's raised consumers' collective anxiety level to unseen heights, one might assume that brands would sit this year out rather than risk causing any more undue stress to a consumer base teetering on the edge of...
BBDO has a fresh leadership team for its San Francisco office this spring. Today the agency announced that BBDO San Francisco hired Kelly Johnson as CEO and Thiago Cruz as CCO to lead the office, working with clients including MegaMex Food, enterprise software service company ServiceNow, Wells Fargo and Facebook's WhatsApp. They will work closely...
After what has been a difficult year for AB Inbev-owned beer brand Corona thanks to its name, the brand has released a multisensory campaign to inspire people to rediscover the outdoors again. Launched in the U.K. on March 29, the "From the Natural World" campaign creative aims to encourage people to enjoy the world again,...
Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in real time. Top line According to a blog post, Verizon is the first DSP to be integrated with Catalina, which can access 236 million unique shopper cards and has relationships...
Spotify wants to be all things audio. That means leveling a charge at popular social audio-platform Clubhouse this week through its purchase of sports-focused audio app Locker Room and its parent company, Betty Labs. The acquisition cost between $50 and $80 million, a price range reported by The Wall Street Journal. Already a giant in...
Twitter users can now add GIFs and emoji stickers to their Fleets. They can be accessed on its Android and iOS applications by tapping the smiley face icon. Your Fleets just got an upgrade. Now you can express yourself in the conversation with stickers. Add GIFs and Twemojis to a Fleet by tapping the ????...
After a year of ever-present face coverings, it sure will be nice to see people smile again. Or, in the case of Diesel's new ad campaign, maybe it would've been better to keep those masks firmly in place? The campaign, dubbed "Fake Smiles," hypes the fashion brand's throwback collection of 1980s-inspired clothes by putting its...
Facebook released a set of profile frames Thursday that allow users to share their support for the Covid-19 vaccine. There are four different profile frames to choose from. Our guide will show you how to add one of these frames to your profile picture from within the Facebook mobile application. Note: These screenshots were captured...
Artificial intelligence has bested humans at chess, quiz shows and the Chinese game of Go, but does it have the kitchen chops to take on a star baker? A recent campaign for Mars-owned candy brand Maltesers pitted The Great British Bake Off winner Peter Sawkins against an AI designed by the Google Cloud team in...