Like most TV shows, season four of Hulu's award-winning dystopian drama The Handmaid's Tale underwent changes caused by the pandemic. But according to director, producer, and star Elisabeth Moss, the transition wasn't nearly as tough as one would assume. "It wasn't as challenging as you would think," Moss tells Adweek's Lisa Granatstein during a one-on-one...
Snap Inc. confirmed its acquisition of crowdsourced 3D mapping technology company Pixel8earth. According to a Form 10-Q filed with the Securities and Exchange Commission, Snap paid $7.6 million for Boulder, Colo.-based Pixel8earth. The Pixel8earth team--co-founder and CEO Sean Gorman, director of analytics Chris Helm, chief technology officer Pramukta Kumar and software engineer Winnie Palangpour--will join...
Losing over a year to a pandemic has a way of skewing our perspective on even the most mundane tasks. A trip to the post office can feel like a long-awaited date. Spending hours at the DMV is now considered a welcome change of pace. Getting your car serviced? That's an event worthy of your...
Last year was a chaotic year for sports, but that's all the more reason to make 2021 something to remember. This season will culminate with the Super Bowl returning to Los Angeles for the first time in nearly three decades, and NFL teams across the country are getting into the spirit. The L.A. Rams might...
American Express kicked off its first major global campaign since 2018 with a focus on its members. The financial services giant said the creative will highlight how it backs its card members in everyday moments to help them navigate both the present and the future. The term "member" first appeared in American Express' marketing in...
Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce "No Half Measures," a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime. The campaign was released on April 22 featuring a 30-second film created by 20ten with footage from Max Dos...
Aside from some purposely throwback images, cannabis-related marketing has graduated from the pot leaves, psychedelic colors and stoner stereotypes that once dominated the category. Never has that been more apparent than in the first national campaign for Lord Jones, a premium CBD brand that's accustomed to lining the shelves of upscale boutiques and rubbing shoulders...
Mexican beer brand Modelo launched its newest product with a gigantic crop formation that cleverly positions its key ingredient, barley, front and center. The 50-meter-long artwork was carved into a field in Celaya, Guanajuato, Mexico. It depicts a bottle of Modelo Pura Malta, its newly launched product that's made using barley harvested from that field,...
Agency network MDC Partners has expanded its affiliation network with Indian creative and marketing services agency Enormous Brands, as the group continues to scale its content capabilities and reach. The network, which includes 72andSunny, Anomaly and Doner, launched its affiliate program in February to expand its international presence. The two companies will collaborate to work...
Twitter began rolling out prompts on users' home timelines in 16 countries Monday, directing them to localized Twitter Moments on topics related to the Covid-19 vaccine such as availability, distribution plans and safety. The prompts will begin appearing Monday in Argentina, Australia, Brazil, Canada, Colombia, Egypt, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain,...
YouTube teamed up with the Vaccine Confidence Project on a global public service announcement campaign aimed at urging young adults to become informed about Covid-19 vaccines and remind them of the activities they have been missing out on due to the pandemic. Garth Graham, the Google-owned video site's global head of health care and public...
In a bid to overcome the taboo of openly portraying and discussing sex and intimacy for people in later life, U.K. relationship charity Relate released a campaign featuring five older couples sharing tender moments. Created pro-bono by Ogilvy London and shot by acclaimed photographer Rankin, the risqu? "Let's Talk the Joy of Later Life Sex"...