TikTok will roll out six new interactive and responsive music creative effects over the coming weeks, starting with Music Visualizer, which is available globally and was used by Area21 to promote their latest track, "La La La." @area21 All they do is La La La.. ???????? ? La La La - AREA21 The six new...
Vice Media Group (VMG) is ready to be accountable. The company is being more vocal about how it's improving diversity and equity in its hiring processes, management and content. VMG released its second annual diversity, equity and inclusion report in February. In the U.S., VMG is 58.01% white and 55.74% women overall. On the executive...
A lot has changed in the past year, but as this week's Sustainability and DEI Summit discussions showed, there is still more that needs to be done. In a session with top leaders representing different communities in the industry, Josh Loebner, director of strategy for Designsensory, kicked off the conversation by reflecting on where we...
National Geographic is marking Earth Day (April 22) with an Earth Day Eve virtual concert on its YouTube page and a dedicated website Wednesday, April 21 at 8:30 p.m. EST. Artists will perform from places around the world that hold importance to them, with travel expert Jessica Nabongo hosting and music from Aurora, Jos? Gonz?lez,...
Paramount+, formerly known as CBS All Access, has always had live sports on its service, thanks to the string of rights agreements that brought live match-ups to the streamer. The company saw subscriptions spike after airing every game of the 2020 National Women's Soccer League (NWSL) Challenge Cup, giving it proof of how much value...
Virtual events will outlast the pandemic, and Cond? Nast is thrilled about it. In 2020, the publisher hosted more than 400 virtual or hybrid events, which reached a cumulative 700,000 attendees, said Eric Johnson, the senior vice president of global commercial marketing and events. This year, Cond? Nast plans to organize a mix of more...
Swedish retailer H&M, one of the brands that has arguably come to typify the notoriously wasteful fast-fashion industry, released a new sustainability performance report this month pledging to use 30% recycled materials by 2025. It also announced a new initiative, Innovation Stories, to showcase "innovation, sustainable fabrications and design" throughout the year. The first collection...
WhatsApp introduced two updates to its shopping features this week: Catalogs can now be managed via the web and desktop, and businesses can now hide items that are unavailable. The Facebook-owned messaging application said there are over 8 million business catalogs on its platform globally, and enabling people to manage them on screens bigger than...
UFC is teaming up with cloud-based interactive production platform Tagboard to boost fan engagement and storytelling by directly integrating content from TikTok into UFC broadcasts. Tagboard's platform was updated to enable one-click integration with TikTok, allowing producers to quickly source real-time content from the video creation platform and drag and drop it into their broadcasts....
Mobile analytics company App Annie released its latest report analyzing the use of mobile applications in the first quarter of 2021. According to App Annie, TikTok was the most downloaded mobile app worldwide in Q1 2021, followed by Facebook, Instagram, Telegram and WhatsApp. By consumer spending, YouTube was the top app in Q1, followed by...