Springfield, Mass.-based MassMutual Life Insurance Company named WPP's Grey as its creative agency of record as the brand seeks to update its approach to marketing. Grey will lead the assignment out of its New York headquarters and take responsibility for brand advertising, strategy and integrated marketing efforts across channels. The appointment follows a four-week competitive...
The Academy of Motion Picture Arts and Sciences is teaming up with Facebook on interactive, real-time virtual experiences across multiple platforms for the 93rd Academy Awards, which will air on ABC Sunday (April 25) at 5 p.m. PST/8 p.m. EST. Vanity Fair and Instagram collaborated to have photographer Quil Lemons capture portrait photos and Reels...
Climate change is an issue that affects the entire world, and that may be part of why it's easy to feel hopeless about it. Yet there are people who are working to reverse the effects of global warming and create a better world every day--sometimes, all you need is a plan. In response to growing...
Coors Seltzer is aiming for dirty humans and clean rivers on Earth Day. The beverage brand is urging people to skip their shower Thursday and drink its products instead, saying that the average shower in the U.S. lasts eight minutes and uses 17 gallons of water, totaling roughly 120 gallons per week. Through a partnership...
As the climate crisis remains an ongoing issue, there is a growing need for companies to adopt and maintain sustainability measures in order to reduce their carbon footprints. In response, the World Federation of Advertisers (WFA) has introduced the Planet Pledge to help marketers lead their organizations forward in their sustainability measures. The organization's new...
Facebook teamed up with EarthDay.org on Earth Day! The Musical, which will debut on the Facebook Watch page at 9 a.m. PST/noon EST on Earth Day (Thursday, April 22). The event will also be available via the Watch Together feature on Messenger From Facebook. Celebrities scheduled to appear include Alexia Akbay, Steve Aoki, Xiye Bastida,...
One glaring oversight is leading many marketers to fail to connect with a substantial audience. A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities. Communications agency Current Global, media investment and intelligence company Magna and IPG Media Lab conducted the "Digital...
Freeform, the Disney-owned cable channel that specializes in young adult programming, has come up with a clever answer to an experiential riddle marketers have faced for months: How do you throw a real-life event where people are safely alone, yet somehow together? Marketers at the network, hyping the new series Cruel Summer, recently did a...
In its first media buy in New York's famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession. The ad's two-part message calls on New Yorkers to "lift those legal joints" in honor of "this...
TikTok said Tuesday that it is officially ISO 27001 certified in the U.K. and the U.S., with India, Ireland and Singapore to follow soon. Chief information security officer Roland Cloutier said in a blog post that independent third-party auditors performed a series of rigorous checks to confirm that TikTok's controls, global security and risk operations...
Having diversity in a company or a campaign isn't enough, it must be ingrained in a company's marketing efforts, according to Gonzalo Del Fa, president of multicultural for GroupM. Companies should develop their marketing strategies with inclusivity in mind, and they must be authentic when doing so, he added. Del Fa spoke with Adweek's community...
At the end of 2020, streaming giant Netflix had a somewhat astonishing 203 million global subscribers as consumers upended by the ongoing Covid-19 pandemic continued watching more programming than ever. But in the first quarter of 2021, that high is starting to dissipate. The streaming service today told investors it added less than 4 million...