YouTube will begin sharing a new metric in its Community Guidelines Enforcement Report, Violative View Rate, in an effort to provide transparency on what percentage of views on the Google-owned video site comes from content that violates its policies. The report will now have a separate Views section, where people can see historical and fourth-quarter-2020...
Local SEO has evolved in recent years, going from being a small component of an overall website SEO strategy to being its own specialization, with very different techniques and practices. Now, instead of simply stuffing the name of your city into every nook and cranny of your site, local SEO means managing your Google My...
It's one of the more mundane paradoxes of the pandemic: There's a distinct feeling that we don't have a moment to spare. That's despite not going to offices, restaurants or gyms. Any traveling or visiting of loved ones has tended to occur in isolated episodes compared to the "before time." Although the brand was conceived...
LONDON--Most people in the U.K. have cereal or toast for breakfast, unless they're frying up a full English, crushing some avocado, or whipping up something fancy on the weekend. But McDonald's, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals. The cinematic 60-second digital and social ad,...
TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform. The creator and content accelerator initiative will be named The Creator Collective and aims to help guide brands to build "an authentic presence" on the platform that will resonate with TikTok's community. The three-year initiative...
Signet Jewelers, the parent of retail banners such as Jared and Zales, has acquired jewelry rental service Rocksbox for an undisclosed amount, it announced today. According to previous reports, Rocksbox had raised roughly $10 million since it was founded in 2012. Top line The purchase of the subscription service is a significant shift for the...
Fairbanks, Alaska, which is located approximately 360 miles north of Anchorage, is home to the northernmost Denny's in the world, as well as the northernmost Girl Scout troop and the northernmost Harley-Davidson outpost. Now it has another accolade: The northernmost Amazon air cargo hub. Top line According to a blog post, Amazon began operations at...
Facebook said it saw over 20 million "Happy Ramadan" posts and comments on Facebook last year, and video calls on WhatsApp spiked on the first day of Eid. With this year's Ramadan starting next Monday (April 12), the social network kicked of several #MonthofGood initiatives. Throughout the holiday, Facebook will collaborate with communities, creators, nongovernmental...
Toms Shoes emerged in 2006 with its original one-for-one model, promising to donate one pair of canvas shoes to a child in need for every pair sold. After rising rapidly in popularity, it was met with copycats in brands like Skechers, losing the uniqueness of its model. As canvas shoe sales declined and a donation...
British energy drink brand Lucozade plans to invest 10 million pounds ($13.8 million) to grow its brand positioning and is unveiling a new campaign entitled "It's On." Created by Adam&EveDDB alongside the brand's in-house team, the multimedia campaign will aim to reach 97% of the U.K. population by the end of this year. "'It's On"...
Spotify's On Repeat playlist is now available for sponsorship and, with April 15 looming, TurboTax became the first U.S. brand to jump in. On Repeat debuted in September 2019, comprised of the tracks that the audio streaming platforms users have streamed the most over the past 30 days. Since its debut, it has tailed some...