When Litter-Robot designer, founder, and CEO Brad Baxter inherited two cats in 1999, he began formulating a device that would ultimately eliminate the often tedious task of scooping litter. After months of testing various prototypes, the design for Litter-Robot was finalized. The convenient contraption quickly became the highest-rated self-cleaning litter box on the market. It...
Bustle Digital Group, the publisher of nine titles including Bustle, Elite Daily, Input, Inverse, Mic, Nylon, Romper and The Zoe Report, has partnered with the Black-owned creative agency Hero Collective to launch a new production studio called Undercurrents. The new production group, which complements BDG's existing 65-person in-house production team BDG Studios, will develop branded...
Fans of the Food Network's long-running competition show, Chopped, are familiar with its celebrity story arcs. Martha Stewart will drop in for a handful of episodes this month and the show will offer cross-over kitchen battles--can anyone beat Bobby Flay? But an upcoming, limited-run series on the new Discovery+ streaming service aims to blow audiences...
Amazon workers in Alabama have voted against unionizing, but the Retail, Wholesale and Department Store Union (RWDSU) is demanding a hearing to potentially throw out the results, as well as an investigation into Amazon's actions, which it says amounts to union busting. Of the reported 3215 ballots cast, 1,798 employees voted no while 738 voted...
Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport. Top line The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year...
People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But captive doesn't equal engagement. And while it seems obvious that travel would appeal to rideshare hails, studies have shown that this is not the...
Vice's in-house creative agency, Virtue, has brought in a veteran leader to lead global business efforts as it pursues further growth. Virtue has hired Suresh Raj as global chief growth officer, responsible for new global business efforts, as it reinvents its agency model. The appointment follows Vice Media Group's (VMG) acquisition of Pltfmr and cofounders...
There's no shortage of ways to help our environment, from volunteering for community cleanups to reducing our dependence on plastics. While we should adopt sustainable practices out of a desire to help our vulnerable planet, a little incentive rarely hurts matters. Beer brand Victoria Bitter has a cold, refreshing offer for fellow Aussies looking to...
Lisa Baird became the commissioner of the National Women's Soccer League on March 10, 2020. Two days later, she suspended the season--and then plotted the league's careful June return from their quarantine bubble that would end up breaking sports rating records. "To be the first team sport to come back in a bubble was an...
Samsung's latest effort to promote the Galaxy's smartphone versatility taps into creators and communities from around the world. The global campaign from Wieden+Kennedy Amsterdam employs the tagline "Awesome is for everyone" to highlight what people can produce armed with smartphones. The official launch film is a 30-second spot, showing smartphone users collaborating to build a...
Xaxis, the programmatic media buying platform for WPP's GroupM media agency network, is celebrating its tenth anniversary this June. The milestone comes almost two years after it increased its commitments to transparency and follows a year of pandemic layoffs. Adweek caught up with Xaxis U.S. president Gila Wilensky for an interview looking back on Xaxis'...
TikTok began rolling out a series of interactive music creative effects that users can add to their videos. Six new effects will be released in total, with the first being Music Visualizer. This effect adds a background to users' videos that pulses to the beat of the music users select for their content. Our guide...
Globally, sex workers are subject to high levels of discrimination. In many cases, prejudice against the profession can be traced back to criminalization. But even in the Netherlands, where sex work is legalized, sex workers aren't given the same legal protections afforded to other professions. Workers are under the constant threat of targeted legislation, and...
Popular advice says to try and drink about half a gallon of water each day, which is no easy feat for many people. As a result, Britvic-owned fruit drink brand Robinsons aims to help "flavor a billion water moments" with the release of a campaign to keep consumers better hydrated. Robinsons and advertising agency Saatchi...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Kubient's Paul Roberts takes us through the aftermath of earnings reports. Below, in his own words, he evaluated what an office means for the future of a team. The challenge...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Eos Creates 'Bless Your F*ing Cooch' Shaving Cream Line Honoring...
For marketers, becoming a well-loved brand that's interchangeable with an entire product category can be the ultimate dream. But what about after that? Yeti, a brand name that's come to stand in for high-quality travel mugs and indestructible coolers, recently expanded beyond those categories with a new line of luggage. Adweek caught up with the...
In the early 1970s, a six-minute promotional film was circulated to tout the kind of luxury travel possible on a jet registered as N950PB. Set to a jazzy score by Nelson Riddle, the video shows a typical flight aboard the sleek new DC-9. A Mercedes 600 limousine whisks passengers to the red carpeted air stairs...
The industry is waiting with bated breath ahead of Apple's imminent iOS update, which will severely limit tracking and ad targeting across Apple's mobile devices--and impact the $105 billion U.S. mobile-ad industry. Apple's update will introduce App Tracking Transparency (ATT), a framework that requires publishers to ask users whether they want to be tracked across...