In today's digital world, we are constantly bombarded with noise, information and marketing, making it near impossible to remember every message that you scroll past on social media. However, if they do it right, you remember what those brands made you feel. People do not want to be sold to. They want to feel safe....
For its past marketing campaigns in the last year, Hulu has put most of its marketing muscle behind marketing its pricier live sports and live TV offerings. Starting this week, though, Hulu is rolling out an even simpler message letting viewers know that the service has everything they love on their service, from live sports...
Target is donating $1 million to nonprofit organizations providing free or discounted rides to Covid-19 vaccination appointments via ridesharing service Lyft and its universal vaccine access campaign, it announced today. Top line The contribution is part of a broader $5 million commitment by Target to increase access to vaccines throughout the U.S. and globally, particularly...
Starbucks today unveiled a new social media campaign to get the message out about the sustainability commitments it made last year, with the aim of cutting its carbon, water and waste footprints in half by 2030. Top line The international coffee chain found 74% of U.S. consumers believe a brand's commitment to the environment is...
As the country slowly wrestles free of its Covid-19 restraints, a new study has revealed an interesting wrinkle in consumer shopping preferences: Despite the social and economic upheaval of 2020--or perhaps because of it--Americans are emerging from the pandemic as more brand-loyal that perhaps any time in history. A new Savings.com survey of a thousand...
If you're looking to blow off some steam by sipping beer and screaming profanities, Utah is probably the last place in the country that you'd think to go. Between the breathtaking scenery that feels almost sacred, strict liquor regulations and relatively conservative politics, one might feel they have to be on their best behavior. But...
Red Nose Day, the annual fundraising initiative spearheaded by Comic Relief US and Walgreens, will once again be virtual in 2021. Red Nose Day kicked off in 2015 and, from 2015 through 2019, Walgreens sold red noses in its stores across the country to raise money for the campaign to end child poverty. However, Covid-19...
Gloria James, probably best known as the mother of NBA star LeBron James, has teamed up with Walmart in a new ad for the retailer's annual "Fight Hunger. Spark Change." campaign. The 60-second spot, which debuted during the Today Show on April 5, focuses on why food matters beyond satiating hunger. This marks the eighth...
TikTok is marking National Pet Day April 11 by teaming up with Hill's Pet Nutrition and creators @baloublue, @followlucythecat and @nathanthecatlady to raise money for Greater Good's The Animal Rescue Site. The video creation platform added two new pet-themed creative effects to its tray and, each time a creator uses one, $1 will be donated...