Among the familiar pings and dings that accompany working from home during lockdown, new data suggests that the noise of cracking open a beer is increasingly joining the pandemic soundscape. Top line Nearly one in five U.S. adults aged 21+ who drink alcohol say they now consume it at times they typically wouldn't throughout the...
Pepperidge Farms' Goldfish Crackers have spent decades among the world's top-selling brands, and there's no sign of a decline anytime soon. Though the cheesy snack has long been positioned as the go-to option for kids, Pepperidge Farm is breaking its own marketing mold by aiming at adult audiences in its newest campaign, the #GoForTheHandful Challenge....
Pinterest was all about creators Wednesday morning, introducing its new Creator Code, a mandatory set of guidelines for creators on its platform, and its first-ever Creator Fund to help provide creators from underrepresented communities with financial and educational support. The Creator Code will be formally rolled out for creators to sign and adopt in the...
E.W. Scripps is expanding its OTT national news network Newsy to linear TV. Beginning Oct. 1, the network will expand to over-the-air distribution. Top line With the planned expansion, Newsy, which is already available on most major streaming services and on connected TV devices like Roku, Samsung TV Plus, Amazon Fire TV and Pluto TV,...
For his birthday this year, Dwayne "The Rock" Johnson wants everyone to get out and support restaurant owners--and his tequila brand, Teremana. Top line In a campaign announced today called "Guac on The Rock," Johnson is pledging to personally Venmo customers up to $10 when they purchase Teremana tequila and an order of guacamole from...
Jason White, a seasoned marketing executive who has been serving as the chief marketing officer of the cannabis brand Curaleaf, is joining ViacomCBS as the new chief marketing officer of MTV Entertainment Group, the company announced today. As CMO, White is tasked with steering the marketing directions for the nine properties and brands comprising the...
A recent survey by Pew Research Center found that 72% of the 1,502 U.S. adults who participated via telephone said they ever use any social media site, with that level remaining fairly consistent over the past five years. Pew said YouTube and Facebook continued to dominate, with 81% and 69% of respondents, respectively, saying they...
IPG Mediabrands announced two global leadership appointments today as it seeks to accelerate its transformation effort across global markets. The media agency network hired Charles Schwab's Marlene Pelage-Bates as global chief financial officer. Her predecessor, IPG veteran Guy Beach, will move into a role as global president. Pelage-Bates will be tasked with managing global profits...
The online advertising industry bounced back from a bruising first six months of 2020 to grow revenues 12% year-on-year, according to the IAB's annual ad revenue report. That's down from the 16% revenue growth seen in 2019, but a far cry from some of the worst fears early on in the pandemic. The study, conducted...
A partnership between Budweiser, the Anheuser-Busch Foundation and the Ad Council released the latest installment of the "It's Up to You" campaign to help raise awareness and trust in Covid-19 vaccinations. A public service announcement film called "Good Times Are Coming," which was created by David Miami, is part of "the largest public communications health...