With art buyers staring blank walls in their homes during the pandemic, it's not surprising Artsy saw sales on its online marketplace soar in 2020. To keep that momentum going through this year and beyond, the company has named Robert Lamvik to the newly created role of vp of growth marketing. Lamvik joins Artsy from...
It is common for brands to consider reliable products or high-quality service as the key to consumer trust. But since the start of the pandemic, the role of brands in people's lives has changed--and so has the criteria for consumer comfort and loyalty, which now includes adherence to health and safety guidelines, an effective shift...
Men's Wearhouse, which is in turnaround mode since emerging from bankruptcy in December, is adding a so-called "workleisure" line, MSX by Michael Strahan, to target professionals who work from both home and the office after the pandemic. According to the retailer, MSX "is designed for those with a busy lifestyle as the pieces in this...
Seeing that international travel has been limited, hospitality group Accor enlisted actor Neil Patrick Harris to remind consumers how they can go back to "acting human" as they travel by offering a number of etiquette lessons. The digital spot "Get Real With Neil" was released on April 19 and follows last year's appearance by the...
The Latino community is made up of 60 million people in the U.S. alone, and NBCUniversal's news division is doing everything it can to reach them. During Adweek's Elevate: Hispanic TV 2021 event on Tuesday, Jos? D?az-Balart, anchor of Noticias Telemundo and NBC Nightly News on Saturdays, said: "If the Latino community in the United...
The romantic comedy The Baker and the Beauty, starring Victor Rasuk and Nathalie Kelley following the whirlwind romance between a Miami baker and a supermodel, was canned at ABC last summer after just nine episodes. But since arriving on Netflix earlier this month, the show has become a bonafide hit. Since the first (and only)...
A dairy-free yogurt brand called Harmless Harvest invites consumers to "pack the perfect 420 bowl," while Hotels.com will pick up weed-fueled room service tabs--up to $200--for people with the munchies. But it may be heritage sneaker maker Adidas that's come through with the most indelible promotion for the cannabis high holiday on April 20. Via...
Ever since the Mark Zuckerberg popped up on Clubhouse two months ago, there has been little doubt that he had something up his sleeve. The social media company unveiled new audio projects, partnerships and creator tools on Monday, signaling that it wants to be a serious player in social audio and podcasting. In an interview...
A year ago, marketers were understandably uncertain about what tone to strike with their ads. Was it OK to be distractingly funny? Would somber empathy come across as insincerity? But now we all know exactly how we feel: Tired. It's been a lot. All of it, just so much. A fact that Progressive and agency...