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Новости за 28.04.2021

How Albert Einstein Will Help Promote Energy Saving in Britain

Adweek.com 

What would Albert Einstein say about today's hand-held tech revolution? Or the efforts to control its energy consumption? Smart Energy GB has set out to answer that in a smart new ad campaign that shows the father of modern physics sitting up in his bathtub, delighted with the ease of digital technology. In a CGI...

Why Hulu Premiered Season 4 of The Handmaid’s Tale a Day Early

Adweek.com 

On Tuesday night, Handmaid's Tale fans were able to return to Gilead a day earlier than expected when Hulu surprise-dropped the first three episodes of the show's fourth season, which had been scheduled to debut on April 28. The surprise drop began with a Facebook Premiere video on Tuesday night, which notified The Handmaid's Tale's...

Chip and Joanna Gaines’ New Magnolia Network Puts the Power Couple in the Driver’s Seat

Adweek.com 

Chip and Joanna Gaines are launching their long-awaited television network this summer on streaming in partnership with Discovery--a step that marks a new chapter for their lifestyle empire. The Waco, Texas-based couple were rocketed to national fame with the success of their Fixer Upper show on HGTV, which aired from 2013 to 2018. A reboot...

Pinterest Posts Strong Q1 Revenue, Particularly Outside the US

Adweek.com 

Pinterest reported revenue of $485 million in the first quarter of 2021, up 78% compared with the period a year ago, topping FactSet's consensus projection of $470 million for the three months. U.S. revenue of $390 million was up 65% year-over-year, driven by growth in average revenue per user, while international revenue soared 170% versus...

Paramount+ Aims to Be the Streamer for ‘All of America’

Adweek.com 

Three genres stand out as most popular with viewers in the month and a half since ViacomCBS' streaming service, Paramount+, launched: sports, kid's programming and reality TV. It's a strong start, Tom Ryan, ViacomCBS' president and CEO of streaming, told Adweek streaming editor Kelsey Sutton at the Convergent TV Summit. But his goal is a...

Alphabet’s Q1 Revenues Topped $55.3 Billion

Adweek.com 

Google is a company under fire from many directions. The online advertising giant is currently stewarding the industry away from cookie-based targeting, while battling with regulators on both sides of the Atlantic. Despite all this, business remains good. Top line Google's parent company Alphabet posted revenues of $55.3 billion for the three months to March...

HBO Max Celebrates AAPI Heritage Month With a Newly-Curated Platform

Adweek.com 

As the calls to stop the spread of anti-Asian violence and discrimination continue to mount, HBO Max is taking the opportunity to shine a spotlight on the network's greatest content from Asian American and Pacific Islander (AAPI) talent. On May 1, HBO Max will launch See Us: AAPI And Our Global Community, a spotlight page...


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