Verizon and GE's technical development arm are teaming up on a 5G-equipped laboratory design to find new ways to put the next generation of wireless services to use in industrial settings. The collaboration, which will consist of a test bed at GE's upstate New York research headquarters, will initially focus on innovating around three staples...
Hyundai's CMO Angela Zepeda never saw it coming. She never anticipated becoming a brand CMO, having spent the majority of her career on the agency side--most recently at INNOCEAN USA as lead on the Hyundai account. And while she always saw herself going down the path of a COO role, it was that operational expertise...
Amazon Prime Video is beefing up its sports marketing team as it pushes further into live sports programming like Thursday Night Football. Top line Marc Patrick, a 20-year veteran of Nike who was most recently svp of marketing at the plant-based meat brand Beyond Meat, is joining the Amazon Prime Video team as global head...
As part of the Adweek Sustainability Playbook, Liquid Death Mountain Water Co-founder and CEO Mike Cessario shares his play on how the brand takes an untraditional tone to make their sustainability messaging resonate with millions and generate thousands in earned media. Check out more plays from best-in-class brands and top leaders here. THE CHALLENGE Make...
The Boulder shuffle continues. Independent agency TDA Boulder has hired media director Craig McDowell from CPB, the latest veteran to leave the MDC Partners agency as it undergoes a transition under a new agency leader. As TDA Boulder's media director, McDowell will report jointly to founder, executive creative director Thomas Dooley and executive creative director,...
This week, The Richards Group hired Nikki Wilson as its first-ever chief talent and culture officer. Dallas-based creative agency, The Richards Group, is reforming its agency culture following racist remarks from founder Stan Richards, which caused a mass exodus of clients. One of the agency's first appointments in the wake of Richards departure is also...
Apparel brand H&M Kids is seeking a different type of model for its new campaign: role models. The retailer will begin accepting applications here for role models between the ages of six and 13, turning to a select group of experts in civic engagement, diversity, environment, equity, inclusion, social justice and sustainability to choose the...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, 99designs' Patrick Llewellyn shares his leadership's approach to informal connection and collaborative learning with a fully remote team. Below, in his own words, he describes the outcomes of initiating a...
As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE As marketers, we're on a journey to make better decisions...
As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Taj Alavi, Head of Marketing at Chime discusses the ways in which she has structured her marketing organizations throughout her career and the best ways to approach an org restructure rollout. Check out more plays from top CMOs and brand...
"Love, respect and care" reads like a mantra for harrowing times. The words are also the inspiration behind power couple Ciara and Russell Wilson's freshly minted fashion enterprise, The House of LR&C. The name is apt, given the new venture arrives after a year with a global pandemic, social protests triggered by the murder of...
BJL, the Manchester-based creative agency acquired by Dentsu in 2019, will be merged with DentsuMB U.K., bringing together more than 120 employees to create a business that will be led by chief executive Gareth Collins. Dentsu explained that the merger of the two agencies came through the strategic aim to place both DentsuMB and sister...
As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, former Rodan+Fields CMO Elisabeth Charles shares how the brand was able to empower its internal and external creative teams to deliver on all their business needs. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE Sometimes...
John Cadbury opened his first shop on Birmingham's Bull Street in 1824, and it would grow to become Britain's most established chocolate brand, producing chocolate bars such as Caramel, Dairy Milk and Wispa. Now, with the Great British High Street continuing to witness closures among independent retailers, the Mondelez-owned brand has decided to promote shopping...
Pinterest detailed several ways it is marking Mental Health Awareness Month in May. The company said a recent survey by the Centers for Disease Control and Prevention found that 42% of respondents reported anxiety or depression symptoms due to the pandemic, adding that GlobalWebIndex found that Pinners are 20% more likely than the rest of...
Reddit provided a sneak preview of what the ability for Redditors to view and manage their followers will look like. The platform said the feature will debut in May, adding that when Redditors visit their profiles, a link under their description will show them the number of followers they have and take them to a...
Goodwill Industries International, Facebook Elevate and Coursera joined forces on an initiative to bring social media marketing skills to job seekers. Facebook Elevate, the social network's community and learning platform, and online learning provider Coursera developed a five-course program designed to enable people with no prior industry experience to earn a social media marketing professional...
Burger King's polarizing but jury-beloved "Moldy Whopper" campaign--whose stint on the awards circuit was delayed because of pandemic-related postponements--continued its victory lap today four Grand Clios. Meanwhile, Beats by Dre's "You Love Me" ad from agency Translation proved to be a hit with the awards show's juries. The 2-minute spot about America's hypocritical perspectives on...