Did you know that Instagram gives users a limited amount of time to restore the posts they've deleted? When users delete a regular post or a Stories post from their Archive, they'll have up to 30 days to restore the post before it's permanently deleted. If users delete a Stories post within the first 24...
With Earth Day just a week away, brands are looking for ways to kickstart green initiatives to help bring about net zero emissions, tree plantation and consumer participation in eco-friendly activism. For this 51st anniversary of Earth Day, Old Navy is working on its own sustainability mission and supporting the next generation of environmental leaders....
While the past year was far from typical, the way that brands shifted spending during the Covid-19 pandemic and ensuing economic downturn offers some insight into how they manage during crisis--and what trends can be expected during recovery. In the lead up to Mediaweek this week, Adweek worked with Harris Poll to conduct a survey...
TBWA today announced changes in leadership for its New York offices, including the promotion of Nancy Reyes from president to CEO of TBWA\Chiat\Day New York. Reyes, president of the Omnicom-owned network's New York office since 2018, replaces CEO Rob Schwartz, who will now become chair of a newly formed TBWA New York Group--consisting of the...
Members of the Ziff Davis Creators Guild staged a walk out this morning, in response to what it calls bad-faith bargaining by Ziff Davis and its general manager Mike Finnerty, said ZDCG member Anna Rose Iovine. Ziff Davis voluntarily recognized the ZDCG more than two years ago, but since then the two parties have been...
AppLovin, a mobile app developer and tech platform, hit the Nasdaq today at a valuation of $28.6 billion. Top line The company, founded in 2011, raised $2 billion in its public offering. It joins a wave of other ad-tech companies, such as PubMatic and Viant, that have recently gone public or sold majority stakes amid...
The Los Angeles Tourism & Convention Board is launching a new ad campaign today encouraging visitors to come back to the city. Featuring a wide-ranging group of Angelenos, the campaign is the first the board has run targeting drive and fly markets since 2019. According to Don Skeoch, the board's chief marketing officer, the organization...
U.K. supermarket operator Asda's George clothing label will showcase its new range of sustainably sourced school uniforms in a back-to-school campaign created by independent agency Impero, its first following a year of lockdown and remote learning. Asda, one of Britain's four biggest grocery chains, was sold by Walmart in February to TDR Capital in a...
Facebook has released two new spots for its "More Together" campaign, begun in May 2019, to promote its Groups feature and the power of community on the social networking platform. The newest ads from Wieden+Kennedy show dancers and deaf basketball players in the films "DeafHoops" and "Dance Accepts Everyone." They communicate the feeling of acceptance...
If marketing incorporating sustainability appears to be well-intentioned, but ineffective, there's a pretty good reason: Most consumers have a desire to do better for the planet, but they're unsure how to make eco-friendly choices. Those consumer pain points are at the center of Procter & Gamble's multi-brand, sustainability-focused "It's Our Home" campaign that's rolling out...