Dentsu media agency Carat is partnering with Black-owned strategy, digital, and creative agency Hero Collective as it evolves last year's Designing For People positioning with a new offering called Carat Hero EQ. Through the partnership, Carat and Hero Collective are helping clients in the U.S. develop purpose-driven and culture-focused insights, strategies and approaches to content...
Verizon teamed up with Snap Inc. on their second 5G-enabled augmented reality landmarker lens. The first one debuted last November and featured a 3D Bitmoji of Eric Burton of Black Pumas dancing to the band's entire hit song, "Colors," near the New York Public Library's Main Branch on Fifth Avenue. The new lens transforms a...
Adobe is unveiling a new tool designed to let marketers better personalize their messaging to each customer's unique purchase journey. The software giant today announced the launch of a product called Adobe Journey Optimizer, through which brands can bring together various types of customer data in one place and use it to tailor marketing strategies...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Davos Brand's Adrian Molina shares his hilarious out-of-office messaging strategy. Pardon the Obnoxiousness. Whatever you may call your well-deserved time away from emails, WFH situations and eyebrows on company Zoom...
Earlier this week, the U.S. Navy announced it would be retaining VMLY&R as its agency of record, marking a big win for the WPP subsidiary. With its $650 million-plus Census 2020 campaign coming to an end, winning another five-year, $455 million-plus contract with the Department of Defense keeps the agency's public sector portfolio firmly intact....
Facebook Tuesday released "Born in '96," the latest spot in the "It's Time" public affairs campaign aimed at pushing the federal government to implement its first updated comprehensive internet regulations since the Telecommunications Act passed Feb. 8, 1996. As the title suggests, "Born in '96" features three people who were born in 1996 talking about...
Facebook and Gucci joined forces to file a lawsuit in the U.S. District Court, Northern District of California, against an alleged counterfeiter. The two companies accused the defendant--Natalia Kokhtenko of Moscow--of using multiple accounts on Facebook and Instagram to sell fake Gucci products. The two companies wrote in their complaint, "Since at least April 2020...
Terence knows that shaking hands is still verboten these days, while bumping elbows can pass the pandemic-safety test. But if Terence is supposed to sneeze into his elbow for sanitary reasons, how does the aforementioned greeting actually work? Terence is confused. Terence is one of a number of characters introduced in a hilariously deadpan new...
AMC Networks, like all media companies, was once again forced to take a different approach to this year's television Upfronts. Instead of one traditional presentation, AMC held seven tailored conversations earlier this month with media buyers, addressing their individual needs. This "surgical" strategy was conceived following last year's presentations, which coincided with the global pandemic...
Publicis is going to need a bigger garage. Automotive Voltron Stellantis, formed with the completed merger of FCA and PSA Group at the start of the year, consolidated global media buying and planning responsibilities with Publicis Media, sources with knowledge of the account confirmed to Adweek. The appointment follows a review launched in the wake...
Just weeks after naming a new global CEO in Marianne Malina, CPB has added a new chief strategy officer, head of production and head of creative diversity, as well as other strategic hires and promotions. Abbie Baehr joins CPB as chief strategy officer, and Danielle Tarris has been named head of production. In a new...