Instagram features a profile verification system that adds a checkmark icon to profiles used by prominent companies and individuals. This checkmark allows users to safely interact with "real" accounts, rather than potential imposters. Instagram allows users to request verification for their account if they are a notable public figure or celebrity, or they represent a...
Between the pandemic and privacy, many brands are getting hit with a one-two punch. But there's no question in anyone's mind that the digital champion emerging in this new world is retail media. In essence, retail media refers to advertising tied to a marketer's physical or digital store shelf or point-of-sale. The pandemic's acceleration of...
Editor's note: Adweek worked with consultant Matthew Scott Goldstein to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we're bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a quarterly basis. His goal was to go past what...
As the digital ad industry is working through its existential identity crisis, Verizon Media is introducing an ad targeting offering that won't require individual identifiers. Called Next-Gen Solutions, Verizon Media's new targeting and measurement offerings are like contextual advertising on steroids. The new product uses content and real-time signals like weather and device type to...
Bicycle sales skyrocketed in 2020 as consumers pedaled their way through lockdown, while some quick-service restaurants did brisk business over the past year by offering consumers moderately priced meals they didn't have to cook for themselves. Why not mash up those two cultural trends for a somewhat wacky but real product giveaway? It's not an...
Seeking to attract more mainstream shoppers, Silk, the brand behind lines of oat, soy, cashew and almond milk products, has unveiled a new ad campaign meant to squash any concerns people might have about what actually goes into plant-based milk. "We are showing consumers that our main ingredients are grown, not made," said Derek Neeley,...
LONDON--Horse racing is a popular sport in the U.K., but like all live events, lockdown restrictions mean spectators have been banned from watching it in person. Ascot racecourse, in Berkshire, southern England, hosts a number of races including Royal Ascot, an event that dates back to the 1800s. For the first time in its history,...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. These Were the Most Effective Ads of 2020, According to...
In 2020, the topic of allyship, defined as a supportive association with another person or group, rose in prominence. Brands and agencies have made pledges to address systemic racism and express their continued allyship during and beyond Black History Month. Beyond the Pledge series host Jai Tedeschi chats with Tony Effik, founder of Black and...
The impact on creative work during the Covid-19 pandemic prompted growth in solemn messaging as marketers aimed to hit the correct mood of the world. But effectiveness research from data insights company Kantar has discovered that humorous ads resonated best with audiences, placing a Heineken campaign at the top of last year's work. The Kantar...