Health insurance provider Humana has appointed Publicis Media agency Spark Foundry as its U.S. media agency of record, following a review. Spark Foundry will be responsible for all online and offline media buying and planning across local and national campaigns, the agency told Adweek. Spark Foundry will lead the Louisville, Kentucky-based account out of its...
Consumers vote with their dollars, and brands are doing the same lately. Many are opting to create positive change by aligning their media spends with their core values. Unilever is one of the companies that has the clout to make a difference with how it spends its media dollars. It recently demonstrated this when it...
If Ulta Beauty's marketers have learned anything during the pandemic it's that their digital sales channels must be part of an ecosystem not siloed away. "Brands are so much more than the products they sell," said Christine White, senior director of media and content strategy for Ulta Beauty. "Our consumers are out there every day,...
Cat food brand Fancy Feast is celebrating the launch of a new line of single-serve feline entr?es with a digital cookbook for pet parents who want to coordinate meals. The downloadable cookbook, called Petite Feast: A Cookbook, features recipes "inspired by their cat's favorite dishes but made for you." This includes delectable items like ancho...
In honor of its centennial, quick-service restaurant White Castle is updating its uniforms--and it hasn't forgotten its devoted fan base, known as Cravers. The new uniform was created by Telfar Clemens, founder of the Telfar fashion label. It includes a T-shirt, polo shirt, apron, visor and durag in light blue, royal blue or black. Each...
The Richards Group's loss was Omnicom's win. Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot's selection of Omnicom Media Group's OMD as U.S. media agency of record in January. Home Depot highlighted the benefits of consolidating...
Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant's proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies. Top line Independent ad-tech companies will be able to conduct preliminary testing of Fledge "this summer," according to a Google spokesperson....
Closing in on eleven years at McDonald's, Guillaume Huin has climbed within the company to now be their Social Media Director of Brand Content and Engagement. A lover of literature and philosophy, Guillaume shares with us how meeting with consumers taught him everything he needs to know. Discover his decade's worth of work, how they're...
Candy might not be the first thing you think of when you're looking for makeup, but cosmetics brand HipDot would like to change that. On Thursday, HipDot released its newest limited edition makeup line, inspired by renowned chocolatier Reese's candies. The HipDot x Reese's Collection is the candy brand's first makeup collaboration in its 93-year...
With this year's Olympics in sight, fitness brand Peloton has aligned with retired sprinter Usain Bolt and six-time Olympic gold medalist Allyson Felix to promote their new partnerships. The ad is the first from Adam&EveDDB since Peloton appointed the agency to handle its advertising around the Olympics and Paralympics last year. Featured in action within...
The Hershey Company has appointed independent media agency Horizon Media as U.S. media agency of record for its core confectionary business. Horizon Media will be responsible for working with the Hershey Company across all paid media for its confectionary brands, including digital, linear, programmatic, retailer media and social. The agency will serve the account out...
Cannabis and products derived from it are still illegal in many countries around the world, including in Finland. To push for legislative change and garner consumer recognition, a Finnish CBD drink brand found a novel way to gain attention: By advertising products consumers can't even buy. YSUB (the unusual name is literally the reverse of...
With the aim of taking uncertainty out of interest-rate transactions, mortgage lender and home-buying company Habito has released a distinctive animated campaign that certainly isn't for children. The 30-second spot from Uncommon Creative Studio, is the seventh installment in its "Hell or Habito" campaign, and this one, dubbed "Don't Get Stung," is potentially the most...
One of Britain's largest media and entertainment groups, Global, has increased its digital inventory for programmatic buyers by adding advertising space across the London Underground and National Rail. With the new inventory added to its digital advertising exchange (DAX) platform, the company now claims to reach 95 million people a week. Global owns over 253,000...
Premier Inn, the U.K.'s largest hotel chain, has returned to television for the first time in more than three years with a "Rest Easy" message designed to reassure wary travelers it's safe and comfortable as lockdown restrictions ease. The campaign is Premier Inn's first work since Leo Burnett was appointed to be its advertising agency...
Yum Brands is on a mission to double the number of KFC restaurants in France over the next five years. Released on April 14, its latest spot, created by Havas Paris, focuses on the increasing importance of the drive-thru service during the pandemic. "Crispy" is the first work produced by Havas Paris since it won...
A privacy-first industry lies ahead. An industry that's relied on easy access to data will find such analytics much harder to come by. The General Data Protection Regulation (GDPR) has already had a profound impact on data availability. Cookies are on the way out, and alternative data available through mobile device IDs is diminishing. The...