Following news of Facebook's global media review earlier this week, the social media giant is in the early stages of reviewing its creative agency roster and has already added a new agency to its roster for Instagram, according to sources with knowledge of the account. Facebook confirmed it has added Johannes Leonardo to its creative...
As companies face pressure to show their data and machine-learning operations are transparent and accountable, a new report from Boston Consulting Group (BCG) finds more than half of large businesses may be overselling their progress in this arena. Top line The consultancy collected data from executives at more than 1,000 large organizations and evaluated their...
Last December, AT&T's associate vp for sponsorship and experiential marketing Shiz Suzuki said, "I'm a firm believer that if you can see her, you can be her." Suzuki's sentiment underscores "She's Connected," the telecom company's collaborative initiative toward gender equality through intentional sponsorships and promotions. The effort now includes a docuseries-style campaign centering four trailblazing...
Logitech, a Swiss-based maker of computer peripherals and software, named Najoh Tita-Reid as its new global CMO, the brand said in an email. Top line Tita-Reid was promoted to the role from global commercial marketing head for b-to-b and commercial retail, a role she took on in June last year. As CMO, she is responsible...