In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop culture, Kodansha isn't exactly a household name. Now, for the first time...
Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created a better ad environment that commands higher viewability and retention. Paolo Provinciali, vp of of media and data at AB InBev and Cara Lewis, evp and head of U.S. media investment at Dentsu, joined Adweek's...
As the pandemic has forced more and more companies to fast-track planned digital transformations, one tech giant is undergoing its own tech upgrades. During Adweek's Mediaweek event this week, Salesforce's Michael Andrew, vp of data, AI and personalization explained that the company's digital transformation was catalyzed by pandemic disruptions, even though Salesforce was constantly looking...